Storytelling

The Power of Storytelling

Michele Hickey

Successful organizations are fueled by passion—the emotional give-and-take between and among stakeholders that adds up to more than the sum of its parts. You want to convey the impact of your work. You want to share a feeling about your vision of a better future. There are three main categories of story that I would like for you to think about, and to have at the ready, for when time and opportunity allow for a richer conversation about your organization: the Founding Story, the Client Story, and the Donor Story.

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