Marketing and Communications

Not My Generation! How to Communicate with Sensitivity

Dane Shumak, CFRE

It’s official – there are five generations in the workforce. This is important to mark for a number of reasons – succession planning, diversity and inclusion, and accessibility, to name a few – but perhaps the most critical reason to acknowledge this shift is that we have to be more aware of how we communicate with each other, as well as manage and structure our workplaces.

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Does your nonprofit's brand truly reflect its impact?

Todd Baker

Too many organizations focus their core message on their internal processes, such as distributing, coordinating, managing, constructing, and facilitating, while the most powerful thing they have to say is left unspoken. People become inspired to join causes because of the impact of nonprofit processes, not the processes themselves.

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