Marketing and Communications

Trust, the Fake News Era, and Nonprofits

Dane Shumak

Just the words “fake news” are enough to send fingers a-Googlin’ to verify sources, or to find counter-arguments. Regardless of your political bent, as fundraisers we need to acknowledge the unbelievable impact this could potentially have on our institutions.

Read More

Does your nonprofit's brand truly reflect its impact?

Todd Baker

Too many organizations focus their core message on their internal processes, such as distributing, coordinating, managing, constructing, and facilitating, while the most powerful thing they have to say is left unspoken. People become inspired to join causes because of the impact of nonprofit processes, not the processes themselves.

Read More

Nonprofit Marketing Communications in a Nanosecond Culture

Don’t blink—you might miss something! This is how it feels to live in our nanosecond culture, where it seems that everything is changing at an accelerated pace. It is enough to give nonprofit marketers a headache. Our nanosecond culture has changed nonprofit marketing communications. The controllable flow of information through easily identified channels is disappearing.…

Read More