Marketing and Communications

Nonprofit Marketing Communications in a Nanosecond Culture

Don’t blink—you might miss something! This is how it feels to live in our nanosecond culture, where it seems that everything is changing at an accelerated pace. It is enough to give nonprofit marketers a headache. Our nanosecond culture has changed nonprofit marketing communications. The controllable flow of information through easily identified channels is disappearing.…

Read More

The Importance of Marketing to Nonprofits

Recently the Atlanta Chapter of the American Marketing Association convened its executive committee for a roundtable discussion on how consumers will be different in 2020—what will they want, how will they relate to brands, and how can marketers best prepare for the changes ahead? Key takeaways: Brands will be loved or be “out.” To be loved,…

Read More

Bad Planning, Misuse of Mission, Contradictions of Cause Marketing?

Certain specific demographic cohorts flock to the annual swimsuit issue of Sports Illustrated each year, presumably to experience nature and the environment up close. Some of our friends at Nature Conservancy were intrigued with the demographics of these readers, clearly holding the prospect of adding to NC constituency and donors, so they entered into a…

Read More