Management

Telling the Tale of a Nonprofit Name Change

Sophie Penney

While a fundraiser’s time is limited, and it might seem best to leave renaming to the marketing team, savvy fundraisers seek a seat at the table during a conversation about changing the organization's name. I have found myself in such a situation with not one, but three, of my consulting clients. Stephen Nill invited me to take you on a journey — to tell the tale of my experience with the renaming process pursued by one of those clients.

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10 Tips for Writing Well-Worded Survey Questions

Bernadette Wright

When you need data for planning and tracking, doing a survey might seem like an easy solution. Unfortunately, many surveys end up not being very useful. They get too few responses, biased responses, or irrelevant responses. You can increase the chances that your survey will get you useful results by making sure your survey questions are well-constructed. Here are 10 tips to keep in mind when creating your next survey.

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Nonprofit Organization Leaders: Are You an X or a Y?

Tom Butero

Nonprofit organization leaders sometimes make the mistake of thinking that the management principles developed in the business world have little to do with the management of nonprofit organizations. The thing is, the staff of a nonprofit organization has a management structure, too. Organizations that have a handle on management are better able to fulfill the mission while those that are more “accidental” in their approach often have an underproducing and unhappy staff. (Which is yours?)

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