In his three-part article series, Greg Lassonde discusses the paradigm shift from “planned giving” to “legacy giving.” As you’ll see, the implications are far more significant for fundraising success than a mere change in terminology. In this Part 3, Greg explains the shift in thinking about what to measure and how to measure it. He […]
In this Part 2, Greg turns to a remarkable shift by nonprofits in hiring criteria for recruitment of fund development staff who will be interfacing with supporters with the goal of facilitating legacy giving, and discusses the broadening out of staff and volunteer roles in moving the process along. He also looks at the change […]
Are you ready for the next wave of new donors? New donors, like donors before them, still want the facts, seek credibility, and listen to your stories. But they are much smarter than donors of the last century—they’re looking for nonprofits that appeal to their specific interests, have measurable results, provide action-oriented ways to get […]
In his three-part article series, Greg Lassonde discusses the paradigm shift from “planned giving” to “legacy giving.” As you’ll see, the implications are far more significant for fundraising success than a mere change in terminology. In this Part 1, Greg describes the old paradigm where development offices were inwardly focused, where even the name “planned […]
The author of this groundbreaking book, Steven L. Meyers, PhD, is vice president of The Center for Personalized Philanthropy at the American Committee for the Weizmann Institute of Science. His book, Personalized Philanthropy: Crash the Fundraising Matrix, may well revolutionize the way charities raise large amounts of money in the future. His outside-the-box mind makes […]
CharityChannel Press Publishes Amazon No. 1 New Release: 7 Nonprofit Income Streams: Open the Floodgates to Sustainability, by Karen Eber Davis
Rancho Santa Margarita, CA (October 14, 2014) — CharityChannel Press, the publishing project of the CharityChannel professional community, today announced that it has just published Fundraising for Schools: 8 Keys to Success Every Head of School Should Know, by Linda Wise McNay.
You’re out to dinner with your significant other. Your children are at home with a sitter. Suddenly, an earthquake shakes the ground, obliterating the only road between you and your house. When you learn the news, what is your response? Do you telephone your children to say goodbye? “Sorry, kids, we’d like to get home, […]
Donors who want to retain the right to enforce the terms of a charitable gift should retain that right in the gift agreement or face the likelihood that they will have no standing to pursue their claims in court.
In just four years, would you like to grow your six-figure donors by 30 percent, develop a new event that attracts a hundred thousand people, and earn 50 percent more from foundations such as Carnegie, Gates, Rockefeller, and MacArthur? Here’s how one organization did just that.