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Greg Lassonde, CFRE

Planned Giving is Dead. Long Live Legacy Giving – Part 3

In his three-part article series, Greg Lassonde discusses the paradigm shift from “planned giving” to “legacy giving.” As you’ll see, the implications are far more significant for fundraising success than a mere change in terminology. In this Part 3, Greg explains the shift in thinking about what to measure and how to measure it. He […]

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Linda Lysakowski, Author

The New Donor: Gearing Up for the Next Wave in Fundraising

Are you ready for the next wave of new donors? New donors, like donors before them, still want the facts, seek credibility, and listen to your stories. But they are much smarter than donors of the last century—they’re looking for nonprofits that appeal to their specific interests, have measurable results, provide action-oriented ways to get […]

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Greg Lassonde, CFRE

Planned Giving is Dead. Long Live Legacy Giving – Part 1

In his three-part article series, Greg Lassonde discusses the paradigm shift from “planned giving” to “legacy giving.” As you’ll see, the implications are far more significant for fundraising success than a mere change in terminology. In this Part 1, Greg describes the old paradigm where development offices were inwardly focused, where even the name “planned […]

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Cover - Personalized Philanthropy

Book Review — Personalized Philanthropy: Crash the Fundraising Matrix

The author of this groundbreaking book, Steven L. Meyers, PhD, is vice president of The Center for Personalized Philanthropy at the American Committee for the Weizmann Institute of Science. His book, Personalized Philanthropy: Crash the Fundraising Matrix, may well revolutionize the way charities raise large amounts of money in the future. His outside-the-box mind makes […]

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Fundraising for Schools

[Press Release] Just Published: Fundraising for Schools, by Linda Wise McNay

Rancho Santa Margarita, CA (October 14, 2014) — CharityChannel Press, the publishing project of the CharityChannel professional community, today announced that it has just published Fundraising for Schools: 8 Keys to Success Every Head of School Should Know, by Linda Wise McNay.

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Nonprofit CEOs: How to Ask for Charitable Contributions

You’re out to dinner with your significant other. Your children are at home with a sitter. Suddenly, an earthquake shakes the ground, obliterating the only road between you and your house. When you learn the news, what is your response? Do you telephone your children to say goodbye? “Sorry, kids, we’d like to get home, […]

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