CharityChannel's Quick Guide to Developing Your Case for Support

$24.95

CharityChannel's Quick Guide to Developing Your Case for Support

What happens when nonprofits don’t have a formal, written case for support? Here are a few disasters that could happen in your nonprofit:

  • Volunteers are trying to "make the case" to prospective donors without understanding the case themselves.
  • Staff members are working in silos and presenting the organization differently to grant funders, individual donors, corporations, the media, and other stakeholders.
  • The board and staff are on different pages when it comes to funding priorities.

Do any of these scenarios sound familiar to you? If so, you need to pick up this book, CharityChannel’s Quick Guide to Developing Your Case for Support, by Margaret Guellich and Linda Lysakowski. With the authors’ combined more than six decades of work in the nonprofit arena, they’ve seen all these scenarios—and more. They wrote this book to help you avoid them in your organization!

What happens when nonprofits don’t have a formal, written case for support? Here are a few disasters that could happen in your nonprofit:

  • Volunteers are trying to "make the case" to prospective donors without understanding the case themselves.
  • Staff members are working in silos and presenting the organization differently to grant funders, individual donors, corporations, the media, and other stakeholders.
  • The board and staff are on different pages when it comes to funding priorities.

Do any of these scenarios sound familiar to you? If so, you need to pick up this book, CharityChannel’s Quick Guide to Developing Your Case for Support, by Margaret Guellich and Linda Lysakowski. With the authors’ combined more than six decades of work in the nonprofit arena, they’ve seen all these scenarios—and more. They wrote this book to help you avoid them in your organization!

What is a Quick Guide?

CharityChannel’s Quick Guide™ series is for busy nonprofit leaders who need to learn about a topic quickly and put the ideas into action right away. You’ll find practical ideas you can easily implement in every Quick Guide.

This guide will help you:

  • See why the case for support is the foundation of all your fundraising
  • Understand why your case for support needs to be in place before you write fundraising letters, design brochures, prepare grant proposals, build your website, and talk to donors.
  • Avoid the mistake of sending mixed messages to potential donors.
  • Learn the words that allow you to use your case to tell your story in a way that touches hearts and minds.
  • Learn how to develop the stories that make your organizational case personal and inspiring to donors.
  • Understand the sequence for writing your case.
  • Develop a plan to translate your case into fundraising materials for each of your constituencies.
  • Create a call to action that prompts donors to write the check.
  • Discover the tools to evaluate and test your case with your constituents to avoid sharing messages that will not resonate with donors.

The case for support is one the most important documents you need to successfully raise funds for your nonprofit. The authors show you how to do it right! They will help you avoid the embarrassment of sending mixed messages to your constituents because you’ll have your case for support in place before you write fundraising letters, design brochures, prepare grant proposals, build your website, and talk to donors. They also talk about the components of the case, the language that is most persuasive, and how to guarantee that your case is both rational and emotional. You’ll Learn how to tell the stories that make your case personal and inspiring. And you’ll be able to translate your case for each shareholder group in a way that tells your story to touch hearts and minds.

Table of Contents

Chapter One: What a Case for Support Is and Isn’t

Chapter Two: Where to Start

Chapter Three: Who Writes the Case?

Chapter Four: How/Where to Get Information

Chapter Five: Telling Readers Who You Are

Chapter Six: Words, Words, Words

Chapter Seven: Stating the Need

Chapter Eight: Stating Organizational Success: Being Credible

Chapter Nine: Involving the Donor

Chapter Ten: Establishing and Carrying through with Your Theme

Chapter Eleven: Tools to Evaluate Your Case