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[Press Release] Just Published: Fundraising for Schools, by Linda Wise McNay


Contact: John Millen
[email protected]

CharityChannel Press Publishes Fundraising for Schools: 8 Keys to Success Every Head of School Should Know

Rancho Santa Margarita, CA (October 14, 2014) -- CharityChannel Press, the publishing project of the CharityChannel professional community, today announced that it has just published Fundraising for Schools: 8 Keys to Success Every Head of School Should Know, by Linda Wise McNay, a veteran fundraising consultant and member of the CharityChannel professional community.

According to McNay, heads of school and those who aspire to the role are expected to engage alumni and parents and raise money effectively, yet most have received little or no training or support in advancement. McNay's new book demystifies fundraising for school leaders.

Fundraising for Schools guides school leaders on:

  • How heads of school should manage their time in every stage of their fundraising and stewardship efforts
  • The importance of board leadership
  • The critical relationship between the head of school and, if there is one, the chief development officer
  • Detailed instruction on "how to ask"

McNay offers lessons that she routinely shares with her independent school clients. Some schools do not have a chief development officer or experienced advancement staff. She shares detailed explanations of which fundraising tasks are the most important and which should be undertaken first by school leadership. She explains annual giving, major giving, capital campaigns, and the school's endowment.

About the Author

Linda Wise McNay is an independent fundraising consultant. Before launching Our Fundraising Search (an organization dedicated to assisting nonprofits with their fundraising needs), Linda served for seven years as Partner at Alexander Haas, a nationally prominent fundraising consulting firm.  Linda’s nonprofit background includes work with both higher and secondary education, the arts, and human service organizations and has included work in capital campaigns, annual fund, planned giving, membership, strategic planning, and organizational development. Linda has lived and worked in Atlanta for more than twenty years.

About CharityChannel Press

CharityChannel Press publishes the In the Trenches series of books, manuals and workbooks for busy practitioners. Launched in 2009 as the publishing arm of the CharityChannel professional community, now in its third decade and comprised of over 100,000 nonprofit-sector practitioners in the United States, Canada and around the world. This large, diverse and mature community of peers includes many of the third sector's most experienced and accomplished practitioners.


Please contact John Millen at 949-589-5938, or [email protected].

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