Author of Opening the Door to Major Gifts Interviewed by the Chronicle of Philanthropy
Veteran CharityChannel colleague John Greenhoe, author of the hit book, Opening the Door to Major Gifts: Mastering the Discovery Call (CharityChannel Press), is featured in an article just published by the Chronicle of Philanthropy.
The article, “Smart Questions to Ask Donors Before Seeking Money,” by Maria Di Mento, discusses what to ask during the discovery call on a donor. It also covers what NOT to ask.
Those who’ve read Greenhoe’s book will already know exactly how to conduct themselves during this critical interaction with a prospective donor.
In his book, Greenhoe provides specific strategies that will increase your odds for success when you are ready to meet your donors. You will learn to “warm” your prospects so they are receptive to your outreach, to make allies of the gatekeepers who control access to the decision makers, and to conduct a qualification call that is both casual and purposeful. All of these methods are designed to initiate a comfortable and meaningful relationship that will one day result in a significant philanthropic investment.
So, are you curious to see how to step up your game? To celebrate Greenhoe’s growing recognition as a thought leader in the nonprofit sector, you can pick up his book today through Friday (midnight Central time) for 15% off. Details below.
— Stephen C. Nill, Publisher