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Float Like a Butterfly, Sting Like a Bee

I can’t resist quoting my all-time hero, in light of his recent passing. I’ve been an Ali fan since he won Olympic Gold so long ago. I’ve have been even more impressed by his fight against Parkinson’s disease since my husband also has PD. When I went to visit Marty after Ali died, I shared photos and videos, and we both cried at this great loss to the world.

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Linda Lysakowski, ACFRE, is the coauthor, along with Margaret Guellich, CFRE, of The New Donor: Gearing Up for the Next Wave in Fundraising (2016, CharityChannel Press). Their book, scheduled for publication in July, will help you step up your game in raising money from today’s donors—and tomorrow’s.

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If you preorder the book before its publication, you may use this coupon code to receive a 25% discount and, in the continental United States, free shipping: tnd25-linda

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But, what does this have to do with nonprofits?

We can learn from the words we’ll all remember him for: Nonprofits need to combine the science (being as precise as a bee sting) and the art (floating like a butterfly). For years we’ve heard fundraising is both art and science. But have we really practiced that?

The Art of Fundraising

We need to understand our organization’s mission—to feel as passionate about it as Ali felt about everything he did in the ring and out of the ring.

We need to stand up for what we believe in, even if it isn’t always popular. If we want to be successful with donors, we need to understand what they believe in and make sure their values match our organization’s values. We can’t be afraid to declare our values, and we must never compromise them.

If you don’t feel that passion and can’t defend your organization’s values, please find another organization that lights a fire in your belly!

The Science of Fundraising

As much as Ali was known for his famous dancing in the ring and his colorful, passionate personality, he wouldn’t have been “The Champ,” the “King of the World,” if he didn’t have the scientific precision to get the job done.

In fundraising, we need to know the science, too—the tried-and-true smart practices need to be blended with the innovative and new sciences to produce the best results.

We need to know how to use metrics to measure success. You have to be able to measure it to manage it.

We need to stop wasting our time on unproductive methods and on unfounded strategies. Spending your time chasing donors/funders whose values do not match yours, who are not qualified to be donors, or who have too many danger signs to make it worth your while to get a gift from them, is the downfall of many fundraisers.

So, take a lesson from the Greatest Of All Time, and learn to fundraise like a butterfly and manage your fundraising with the precision of a bee.

Linda Lysakowski, ACFRE

About the Contributor: Linda Lysakowski, ACFRE

Linda serves as Acquisitions Editor for CharityChannel Press and For the GENIUS Press. In this role she has edited dozens of books.

In addition to her role as editor, she is an accomplished author. Linda is the author of:

Recruiting and Training Fundraising Volunteers
The Development Plan
Fundraising as a Career: What, Are You Crazy?
Capital Campaigns: Everything You NEED to Know
Are You Ready for a Capital Campaign workbook
Raise More Money from Your Business Community
Raise More Money from Your Business Community—The Workbook
Fundraising for the GENIUS, 1st and 2nd editions
The Matriarch (a novel).

She is also a contributing author to:

The Fundraising Feasibility Study—It’s Not About the Money

YOU and Your Nonprofit Board

 

Co-editor of:

YOU and Your Nonprofit and The Nonprofit Consulting Handbook

The Nonprofit Consulting Playbook

 

And co-author of:

The Essential Nonprofit Fundraising Handbook
The Leaky Bucket: What’s Wrong With Your Fundraising…And How You Can Fix It

The New Donor

Nonprofit Strategic Planning

Quick Guide to Developing Your Case for Support

 

A graduate of Alvernia University and AFP’s Faculty Training Academy, she is a Master Teacher. Linda is one of slightly more than one hundred professionals worldwide to hold the Advanced Certified Fund Raising Executive designation. She is president of Linda Lysakowski, LLC, dedicated to inspiring creativity and philanthropy. In her thirty plus years in nonprofit work, Linda has managed capital campaigns, helped hundreds of nonprofit organizations achieve their development goals, and trained more than 30,000 development professionals in Canada, Mexico, Bermuda, Egypt, and most of the fifty United States.

 

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