Browse Articles by Todd Baker
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Does your nonprofit's brand truly reflect its impact?
Too many organizations focus their core message on their internal processes, such as distributing, coordinating, managing, constructing, and facilitating, while the most powerful thing they have to say is left unspoken. People become inspired to join causes because of the impact of nonprofit processes, not the processes themselves.
Death to the Dear Friend Letter
For a moment, don't try to defend the empirical data on your shelf, which indicates that speaking to a person indirectly via a Dear Friend letter rather than a personalized letter enhances your charity's return on investment (ROI). As you read on, listen to your own spirit; for it will guide you to discern a…
A slight vibration reaches the edge of my consciousness, soon recognizable as the faint sound of a deep, rumbling exhaust. Still blocks away, this distinct composition whispers in my ear, "Harley-Davidson." There's no need for me to see the source; my ears can identify it without a shadow of a doubt. As the rumbling thunder…
Moving curiously slower, with a slight wiggle to the left and a hasty waggle back to the right, our family's favorite caterpillar twirls its way forward. With her face pressed against the aquarium glass wall, in a tone of angst, my little girl asks, "Daddy, what's wrong with Fuzzy?" My assurance that Fuzzy and his…