Browse Articles by Sophie W. Penney, PhD
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It Was a Dark and Stormy Night: Fundraising in Troubling Times
“It was a dark and stormy night...” Oh, wait a minute. Isn’t that the line that Snoopy uses when beginning his epic novel? I invite to you to think about the types of dark and stormy times that sometimes visit those of us in the nonprofit world.
Telling the Tale of a Nonprofit Name Change
While a fundraiser’s time is limited, and it might seem best to leave renaming to the marketing team, savvy fundraisers seek a seat at the table during a conversation about changing the organization's name. I have found myself in such a situation with not one, but three, of my consulting clients. Stephen Nill invited me to take you on a journey — to tell the tale of my experience with the renaming process pursued by one of those clients.
Changing Your Nonprofit's Name and Maybe Even Its Brand
Is it time to change your nonprofit organization’s name and maybe even its brand?