Browse Articles by Linda Lysakowski, ACFRE
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The New Donor: Are You Ready?
The new donor is different. Gone are the days when people gave to the same old reliable charities because “It’s the thing to do,” or “My parents always supported this cause,” or “They have a great reputation.” Today’s donors are looking for results, and they need to feel for passion in their own hearts for the cause or the project.
Finding Companies to Support Your Nonprofit
I’m sure you are too young to remember Willie Sutton, but you may have read about him. Willie was an infamous bank robber who robbed hundreds of banks back during a forty-year “career” beginning in the 1930s. Willie is reported to have had a smart answer when someone asked him, “Willie, why do you rob…
The New Donor: Gearing Up for the Next Wave in Fundraising
Are you ready for the next wave of new donors? New donors, like donors before them, still want the facts, seek credibility, and listen to your stories. But they are much smarter than donors of the last century—they're looking for nonprofits that appeal to their specific interests, have measurable results, provide action-oriented ways to get involved, set realistic goals, and give timely responses. They want this information on their terms, in their language, and right away.
Measuring Success in Fundraising
This is one of the lessons nonprofits can learn from the business world—measurement is critical for improvement. When researching our book, my coauthor, Ellen Bristol, and I found that few development offices measure the right things or, even worse, measure anything at all. Our finding was consistent with anecdotal experiences that were shared with us by thousands of development professionals in workshops and webinars.
Life After the Capital Campaign (Part 7)
The campaign is over and generally the first thing staff is ready to do, is to kick back and relax after the final campaign celebration. A well-deserved vacation, or at least a few days off is probably a good idea. However, before the glow of a successful campaign fades, the organization should think about how…
Donor Stewardship and Recognition in a Capital Campaign (Part 6)
It has been said that good stewardship is the last step is the first gift and the first step in the next gift. Stewardship includes ensuring that the donor’s best interest are always the primary consideration, conforming to all applicable laws, making certain that all fundraising is done with the highest ethical standards, and developing…