Browse Articles by Linda Lysakowski, ACFRE
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Develop Your Case for Support
Sometimes development professionals only think about the importance of having a case for support when they are preparing to launch a capital campaign. However, you need a case for support for all your fundraising activities.
Competition and Collaboration in Business Fundraising
Is your organization competing with for-profit companies? Consider collaboration. In this article, I show you how to get started.
Identifying Giving Opportunities from the Business Sector
Businesses give in many ways, not just cash. Of course, cash is good! We can all use cold, hard cash. But many businesses support nonprofits in other ways as well—gifts-in-kind, multiyear pledges, grants, employee volunteer programs, sponsorships, cause-related marketing, and matching gifts. So let’s talk about the opportunities that you can develop.
Finding Business Donors for Your Nonprofit
Yes, there are a lot of businesses in your community. (It doesn't matter if you’re in Los Angeles, Boston, Atlanta, or a small rural town in Wyoming—there are businesses there!) But how do you narrow down the field to which ones will support your cause? Here's how.
Float Like a Butterfly, Sting Like a Bee
Float like a butterfly, sting like a bee. We can learn from the words we’ll all remember him for: Nonprofits need to combine the science (being as precise as a bee sting) and the art (floating like a butterfly). For years we’ve heard fundraising is both art and science. But have we really practiced that?