Browse Articles by Linda Lysakowski, ACFRE
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Who Develops and Implements the Plan?
So, how does the busy development officer find time for planning and who will implement the plan once it’s done? By involving the right people in developing the plan and then implementing it, the development office can move forward in a timely manner and provide a framework for evaluating all their programs. Many times, we…
Do You Need a Written Development Plan?
How many times has a well-meaning board member or volunteer come to one of your board meetings and offered this sage advice—“We should do a (golf tournament, gala dinner dance, art auction, walkathon, etc., etc.) because (the scouts, the hospital, a local church, etc., etc.) did one and raised $100,000?” Before the meeting ends, the…
Develop Your Case to Inform and Shape all Your Fundraising Activities
Sometimes development professionals only think about the importance of having a case for support when they are preparing to launch a capital campaign. However, you need a case for support for all your fundraising activities. The reason for having the case in place before creating any materials—brochure, website, grant proposals, speeches, PowerPoints, DVDs, and more—is…
Do your prospective donors really know who you are?
Telling the reader who you are is a key component of your case for support. Start by creating a strategic plan. I break it down for you. Let's get started.
How Do You Get the Information You Need for Your Case for Support?
Take a deep breath, step back, and listen. That’s the first thing you’ll do. Ask open-ended questions. Don’t suggest answers—this their time, not yours. And never put words in their mouths. What if you don’t agree with what they are saying? Keep taking notes. This is their time and you need to hear their perspectives.