Browse Articles by Linda Lysakowski, ACFRE
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Develop Your Case to Inform and Shape all Your Fundraising Activities
Sometimes development professionals only think about the importance of having a case for support when they are preparing to launch a capital campaign. However, you need a case for support for all your fundraising activities. The reason for having the case in place before creating any materials—brochure, website, grant proposals, speeches, PowerPoints, DVDs, and more—is…
Do your prospective donors really know who you are?
Telling the reader who you are is a key component of your case for support. Start by creating a strategic plan. I break it down for you. Let's get started.
How Do You Get the Information You Need for Your Case for Support?
Take a deep breath, step back, and listen. That’s the first thing you’ll do. Ask open-ended questions. Don’t suggest answers—this their time, not yours. And never put words in their mouths. What if you don’t agree with what they are saying? Keep taking notes. This is their time and you need to hear their perspectives.
Develop Your Case for Support
Sometimes development professionals only think about the importance of having a case for support when they are preparing to launch a capital campaign. However, you need a case for support for all your fundraising activities.
Competition and Collaboration in Business Fundraising
Is your organization competing with for-profit companies? Consider collaboration. In this article, I show you how to get started.
Identifying Giving Opportunities from the Business Sector
Businesses give in many ways, not just cash. Of course, cash is good! We can all use cold, hard cash. But many businesses support nonprofits in other ways as well—gifts-in-kind, multiyear pledges, grants, employee volunteer programs, sponsorships, cause-related marketing, and matching gifts. So let’s talk about the opportunities that you can develop.