Linda is one of approximately one hundred professionals worldwide to hold the Advanced Certified Fund Raising Executive designation. Linda had an eleven-year career in banking before entering the nonprofit world. With more than thirty years in the development field, she worked for a university and a museum before starting her own consulting firm. In her twenty-plus years as a philanthropic consultant, Linda has managed capital campaigns that have raised more than $50 million, helped hundreds of nonprofit organizations achieve their development goals, and trained more than thirty thousand development professionals in Canada, Mexico, Egypt, Bermuda, and most of the fifty United States.

A graduate of Alvernia University with majors in Banking and Finance, Theology/Philosophy, and a minor in Communications and AFP’s Faculty Training Academy, she is a Master Teacher.

Linda is the author of Recruiting and Training Fundraising Volunteers; The Development Plan; Fundraising as a Career: What, Are You Crazy?; Capital Campaigns: Everything You NEED to Know; Are You Ready for a Capital Campaign–The Workbook; Raise More Money from Your Business Community; Raise More Money from Your Business Community–The Workbook; Fundraising for the GENIUS; a contributing author to The Fundraising Feasibility Study—It’s Not About the Money and YOU and Your Nonprofit Board; co-editor of YOU and Your Nonprofit and The Nonprofit Consulting Handbook; and co-author of The Essential Nonprofit Fundraising Handbook and The Leaky Bucket: What’s Wrong With Your Fundraising . . . And How You Can Fix It.

In addition to her consulting and training practice, Linda serves as Acquisitions Editor for CharityChannel Press.

Linda currently serves on the AFP Foundation for Philanthropy Board and on the Professional Advancement Division for AFP and is past president of the Eastern PA and Sierra (NV) AFP chapters. She has received the Outstanding Fundraiser of the Year award from the Eastern PA, Las Vegas, and Sierra (NV) chapters of AFP.

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Develop Your Case to Inform and Shape all Your Fundraising Activities

Sometimes development professionals only think about the importance of having a case for support when they are preparing to launch a capital campaign. However, you need a case for support for all your fundraising activities. The reason for having the case in place before creating any materials—brochure, website, grant proposals, speeches, PowerPoints, DVDs, and more—is…

Do your prospective donors really know who you are?

Telling the reader who you are is a key component of your case for support. Start by creating a strategic plan. I break it down for you. Let's get started.

How Do You Get the Information You Need for Your Case for Support?

Take a deep breath, step back, and listen. That’s the first thing you’ll do. Ask open-ended questions. Don’t suggest answers—this their time, not yours. And never put words in their mouths. What if you don’t agree with what they are saying? Keep taking notes. This is their time and you need to hear their perspectives.

Develop Your Case for Support

Sometimes development professionals only think about the importance of having a case for support when they are preparing to launch a capital campaign. However, you need a case for support for all your fundraising activities.

Competition and Collaboration in Business Fundraising

Is your organization competing with for-profit companies? Consider collaboration. In this article, I show you how to get started.

Identifying Giving Opportunities from the Business Sector

Businesses give in many ways, not just cash. Of course, cash is good! We can all use cold, hard cash. But many businesses support nonprofits in other ways as well—gifts-in-kind, multiyear pledges, grants, employee volunteer programs, sponsorships, cause-related marketing, and matching gifts. So let’s talk about the opportunities that you can develop.