Erica Waasdorp is President of A Direct Solution, located on Cape Cod, Massachusetts. She lives and breathes direct response and fundraising and can be considered a Philanthropyholic. 

She works with nonprofit clients throughout the United States as well as internationally, helping them with their appeals, monthly giving, grant writing, and PR. She is also the US Ambassador for the International Fundraising Congress (IFC), held in the Netherlands in October.

Erica published one of the very few books on monthly giving, called Monthly Giving. The Sleeping Giant. She recently created the Monthly Donor Road Map and the e-book Top 7 Questions about Monthly Giving. She coauthored the Donor Perfect Monthly Giving Starter and Marketing Kits and she regularly blogs and presents in person and via webinars on appeals, direct mail, and monthly giving. She is an AFP Master Trainer and is currently working on her next book.

For more information, contact Erica at [email protected]

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Answering the Top 3 Monthly Donor Management Questions

There’s been somewhat of a landslide of late when it comes to “sustainers,” also known as monthly or recurring donors. These are donors who give automatically from a credit/debit card or bank account. Have you seen these amazing recent statistics? Monthly donor retention rates: 90 percent and up (double the average donor retention rate of…

Demystifying Ten Myths of Recurring Donors

I continue to be amazed about the number of large organizations who are just now starting out and the growth they’ll be able to obtain, just with a little focus and commitment. The more recurring donors you have, the more you can depend upon the revenue coming in. And what’s even more, the number of…