Browse Articles by Deborah Spector
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Strategic Communication Is Key to Nonprofit Advocacy
Nonprofit advocacy changes the attitudes and behaviors of individuals and institutions. Advocacy shines a light on different perspectives and uses communication tools to press ideas on the public, decision makers, and legislatures.
Nonprofit Marketing Communications in a Nanosecond Culture
Don’t blink—you might miss something! This is how it feels to live in our nanosecond culture, where it seems that everything is changing at an accelerated pace. It is enough to give nonprofit marketers a headache. Our nanosecond culture has changed nonprofit marketing communications. The controllable flow of information through easily identified channels is disappearing.…
Branding – The Key to Successful Special Events
Organizations with brand strength attract passionate volunteers, committed stakeholders and dedicated staff. Always make sure that the event adds to the value of your brand and helps your organization achieve its objectives.
The Importance of Marketing to Nonprofits
Recently the Atlanta Chapter of the American Marketing Association convened its executive committee for a roundtable discussion on how consumers will be different in 2020—what will they want, how will they relate to brands, and how can marketers best prepare for the changes ahead? Key takeaways: Brands will be loved or be “out.” To be loved,…