Amelia Kohm, Ph.D., is the founder of Data Viz for Nonprofits and has more than 20 years of experience studying, funding, and evaluating human services. She earned a certificate in data visualization from the University of Washington and has applied her data visualization skills in her ongoing work at Chapin Hall at the University of Chicago, a child policy research center. Her research has concentrated on community schools, after-school programs, bullying, antisocial behavior, residential education, and inter-organizational issues which resulted in a book entitled, Strategic Restructuring for Nonprofit Organizations: Mergers, Integrations, and Alliances. Prior to Chapin Hall, she worked as a program officer at the Sears Roebuck Foundation and at the Illinois Humanities Council. She earned her B.A. from Haverford College, and holds an M.A. from the School of Social Services Administration at the University of Chicago and a Ph.D. from the University of Bath.

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Data Visualization: Wielding Your Secret Weapons

In the first article in this series, Let’s Use Florence Nightingale’s Secret Weapons, we saw how nonprofit practitioners have two “secret” weapons: the data packed away in databases and spreadsheets and the visual superpowers of the organization’s staff and board members, funders, clients, participants, visitors . . . indeed any human being involved in the organization. Data visualization (aka data viz) capitalizes on our visual superpowers and puts our data to work. Now that you know what your secret weapons are, how best to use them?

Let’s Use Florence Nightingale’s Secret Weapons

As nonprofit professionals, you and I would do well to borrow some strategies from Florence Nightingale’s playbook. She skillfully deployed two “secret weapons” that nonprofit managers and fundraisers today also can use to great effect.