Sometimes fundraisers who actually do have dedicated researchers on staff simply need to better understand what these researchers do or what information they can be asked for.
Either way, this book is for you.
Hancks and Rosson help you find a way to make research a routine part of your fundraising process. You will experience greater success in your fundraising when you learn more about your prospects and how to be strategic in building relationships with them.
Fundraising Research Made Easy will show you how to
- Research your top donors and prospects
- Build a set of research skills
- Expand your Internet resource list
- Set goals to fit research into your fundraising plan