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Fundraising Research Made Easy: A Practical Guide for Fundraisers

$24.95

The authors have geared Fundraising Research Made Easy: A Practical Guide for Fundraisers for those who do frontline fundraising but do not have dedicated researchers or other support staff to find information they need about prospective donors. Most often, the entire development staff is composed of just a handful of people or sometimes even one person who wears all the hats.

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Sometimes fundraisers who actually do have dedicated researchers on staff simply need to better understand what these researchers do or what information they can be asked for.

Either way, this book is for you.

Hancks and Rosson help you find a way to make research a routine part of your fundraising process. You will experience greater success in your fundraising when you learn more about your prospects and how to be strategic in building relationships with them.

Fundraising Research Made Easy will show you how to

  • Research your top donors and prospects
  • Build a set of research skills
  • Expand your Internet resource list
  • Set goals to fit research into your fundraising plan

 

Meredith Hancks, AuthorMeredith Hancks, EdD is the director of Prospect Research and Management for Western Illinois University in Macomb, where she’s been employed since 2007. Prior to her research career, she worked in annual giving at private liberal arts colleges in Minneapolis and Chicago. The part of this profession she enjoys most is the search for information and the subsequent ability to help frontline fundraisers be more successful in their work.

As a member of CharityChannel, she has contributed several book reviews as a We Review panelist, authored the following books for the In The Trenches series:

Getting Started in Prospect ResearchHave you recently joined a new organization or found yourself with a new set of duties that include prospect research? Do you believe in the power of data to make informed decisions to help your organization raise more money? Do you want to participate as a valuable member of the fundraising team? In Getting Started in Prospect Research: What You Need to Know to Find Who You Need to Find, Meredith shows you how to:

  • Set up your own research shop.
  • Conduct capacity and interest research.
  • Uncover hidden gems in your database.
  • Identify great new prospects.
  • Create a list of your favorite sources for various types of data.
  • Build relationships with fundraisers.
  • Determine when to go it alone and when to bring in the experts.

Fundraising Research Made Easy: A Practical Guide for Fundraisers

Fundraising Research Made Easy: A Practical Guide for Fundraisers for those who do frontline fundraising but do not have dedicated researchers or other support staff to find information they need about prospective donors. Most often, the entire development staff is composed of just a handful of people or sometimes even one person who wears all the hats. Meredith, who coauthored this book with Cara Rosson, helps you find a way to make research a routine part of your fundraising process. You will experience greater success in your fundraising when you learn more about your prospects and how to be strategic in building relationships with them.

Prospect Research is a VerbProspect Research is a Verb: Fundraising is the Subject is a prospect research manual that’s down-to-earth, easy-to-follow, and even fun to read. Meredith and coauthor Cara Rosson divide the manual into four Parts, each dealing with a specific aspect of project research. They make innovative use of the old-fashioned gift pyramid to provide a surprisingly helpful visual aid for examining the levels of research required for different types of prospects. Throughout, the authors offer helpful and interesting sidebars, and take the time to give you specifics.

She has a fourth book coming soon, also to be published by CharityChannel Press: Diving Into Research: Populating Your Prospect Pool. 

Meredith currently serves as chair of the Best Practices in Prospect Development Subcommittee for the Association of Advancement Services Professionals. This team of professionals is committed to identifying and articulating best practices in all areas of prospect research and prospect management, using many of the principles included in this book. Meredith recently completed her term as Vice President of the Association of Professional Researchers for Advancement (APRA)-Illinois Chapter.

Outside of work, Meredith just completed her EdD in higher education administration at the University of Minnesota. She and her husband have twin sons who keep them endlessly entertained and provide a wellspring of joy. They are expecting their third child this spring. Her favorite quote comes from Henry David Thoreau:

If one advances confidently in the direction of his dreams, and endeavors to live the life which he has imagined, he will meet with a success unexpected in common hours. —Henry David Thoreau

Thus far, Meredith has experienced that to be true.

Cara Rosson spent almost ten years in prospect research for universities large and small. She started working for Lori Lawson at Florida State University and staffed Bradley University’s one-person research office for seven years. In the fall of 2011, she moved to a boutique executive recruiting agency, continuing in Internet research, just with a different focus.

About the In the Trenches Series

You’ll know an In the Trenches™ book not just by its cover, but by the author’s fun, upbeat writing style. But don’t be fooled by its down-to-earth approach and ample use of sidebars. In the Trenches books are authoritative and cover what a beginner should know to get started and progress rapidly, and what a more experienced nonprofit-sector practitioner needs to move forward in the subject.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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