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The Donor Lifestyle Map: A Model for Fundraising Success

$39.97

Until now, the accepted wisdom in the nonprofit fundraising world was that everything you need to know about fundraising strategy is embodied in the venerable Donor Pyramid. In this brilliant yet down-to-earth and conversational book, Deborah Kaplan Polivy shows you how to retool your fundraising program by employing a much more powerful model—the Donor Lifecycle Map—in conjunction with the Donor Pyramid.

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Description

Until now, the accepted wisdom in the nonprofit fundraising world was that everything you need to know about fundraising strategy is embodied in the venerable Donor Pyramid. In this brilliant yet down-to-earth and conversational book, Deborah Kaplan Polivy shows you how to retool your fundraising program by employing a much more powerful model—the Donor Lifecycle Map—in conjunction with the Donor Pyramid.

You’ll learn how your organization will raise more funds and in a less painstaking way, where donors will contribute again and again, and where the relationships to the organization are so deepened in the process that an “ultimate” or endowment gift becomes increasingly likely.

The Donor Lifecycle Map: A Model for Fundraising Success will help you:

  • Supercharge your organization to raise more money
  • Substantially increase the efficiency of your fundraising
  • Bring your fundraising operation into harmony with a donor’s natural philanthropic lifecycle
  • Understand the limitations of the venerable donor pyramid model of fundraising
  • Receive many more “ultimate” gifts from your donors
  • Position your fundraising program to grow in effectiveness over time
  • Measure fundraising success by designing metrics that track donor retention around the lifecycle map as opposed to annual financial results

Polivy, an experienced consultant, saw that the primary focus of fundraising officers and volunteers is symbolized by the Donor Pyramid—especially its highest point, major donors. What was missing was a view of fundraising that reflects the donor lifecycle from first gift to the ultimate gift. As a result, donor retention was not front and center where it belonged, and too many opportunities were lost. Polivy’s innovation is creating a model for strategic planning that incorporates the concepts of both gift size and retention—the Donor Pyramid and the Donor Lifecycle Map.

Polivy walks you through, step by step, the mapping and strategic planning process. She provides real-world case studies that busy practitioners will appreciate.

She also emphasizes the important role that the board plays in recognizing the value of the model and encouraging its use in order to ensure fundraising success. She strongly supports ongoing board and staff training to keep an organization “on course.” She includes a chapter on community foundations where she shows that they, too, use the Donor Lifecycle Map as a framework for cultivating donors from their first gift to final— the permanent endowment fund.

The oversize format of the book, 8.5″x 11″, allows for large diagrams that are easy to see. These are particularly important when viewing her model Donor Lifecycle Maps.

Contents

The Donor Lifecycle Map: A Model for Fundraising Success, is divided into the following chapters.

Chapter One: What is the Donor Lifecycle Map?

Chapter Two: The Donor Lifecycle Map and the Donor Pyramid

Chapter Three: Mapping Donor Data

Chapter Four: Using the Donor Lifecycle Maps for Strategic Development Planning

Chapter Five: Measuring Success

Chapter Six: The Role of the Board in the Fund Development Process

Chapter Seven: A Case Study: A Health Care Organization

Chapter Eight: A Case Study: Reengaging Transformational Donors

Chapter Nine: Applying the Donor Lifecycle Map to Different Nonprofit Models: The Community Foundation

Chapter Ten: Conclusions

Deborah Kaplan Polivy, PhD, is a fund development consultant and author of Donor Cultivation and the Donor Lifecycle Map: A New Framework for Fundraising, which was published by Wiley in 2014. She began her professional career at Allied Jewish Community Services in Montreal, Quebec and then helped establish two successful Jewish Federation foundations and also served as the Director of Total Financial Resource Development for the Jewish Federation of Greater New Haven. She was the Director of Development for Goodspeed Musicals, the originator of Annie.

Deborah served as a research associate at Yale University’s Program on Nonprofit Organizations where she conducted studies on the United Way and corporate charitable payroll deduction programs. She has taught at McGill University as well as Smith and Trinity Colleges (Hartford, Connecticut), and regularly publishes articles on fundraising and the nonprofit sector.

As a consultant, Deborah has trained numerous boards of directors as well as development professionals on the use of the Donor Lifecycle Map for achieving fundraising success. She has led workshops and seminars throughout the United States and abroad. Her doctoral degree is from The Heller School for Social Policy and Management at Brandeis University, and her website is deborahpolivy.com.

About the In the Trenches Series

You’ll know an In the Trenches™ book not just by its cover, but by the author’s fun, upbeat writing style. But don’t be fooled by its down-to-earth approach and ample use of sidebars. In the Trenches books are authoritative and cover what a beginner should know to get started and progress rapidly, and what a more experienced nonprofit-sector practitioner needs to move forward in the subject.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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