In this groundbreaking book, Cate Cardwell asks us to step out of the box and take a leap of faith that might seem drastic for executives who were taught, “You have to have a mission statement, and you have to plaster it everywhere you can!”
Goodbye Mission Statement; Hello Purpose forces you to look at the what, where, how, who, and why of what you do and to focus on your organization’s real purpose! And to use this purpose to guide all your management decisions.
This radical book will lead you through:
- Understanding mission versus vision versus values versus purpose
- Defining the components of organizational purpose
- Applying organizational purpose to your organization
Cate provides a thought-provoking examination of some well-known companies’ mission statements and gives examples of the good, the bad, and the ugly. Her real-life examples from the business and nonprofit world make this book a must-read for entrepreneurs, nonprofit leaders, and business executives.
This book just might make you change the way you do business. And you will be glad you did!