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Matching Gifts guru Steve Hafner shows how to harness employer data
When it comes to nonprofit fundraising, one of the most powerful things you can do is to multiply a single gift. Of course, we're talking about a matching gifts program where the donor's employer matches the gift. In this video, I sit down with Steve Hafner, the visionary behind HEPdata, a company that does the heavy lifting of connecting your prospective donors with their employer's matching gift program.
Does your nonprofit's brand truly reflect its impact?
Too many organizations focus their core message on their internal processes, such as distributing, coordinating, managing, constructing, and facilitating, while the most powerful thing they have to say is left unspoken. People become inspired to join causes because of the impact of nonprofit processes, not the processes themselves.
New Book: Zen and the Art of Fundraising
It's Friday, the perfect day to let you know about our newest book released today, Zen and the Art of Fundraising: 8 Pillars of Success.
At just 84 pages, you could easily read it on a weekend, though its profound lessons may well take a lifetime to perfect. It's by Alexandra Pia Brovey, JD, LLM, a true master not just of fundraising but of Shotokan karate, for which she holds a black belt.
Obstacles to Asking - Part 2
Here we go . . . five of the most daunting obstacles to asking for gifts are:
- Relationship deficit
- Conflicting priorities
- Difficulty “getting in”
And we begin with . . .
Obstacles to Asking - Part 1
So why write about obstacles anyway? I have two primary objectives. First, since we all bump up against barriers from time to time, I want you to rest confidently in the fact that you are not alone. Second, I share these common obstacles for the purpose of revealing how to overcome them. Someone wisely stated, “The difference between those who succeed in life and those who don’t lies not in whether they encounter difficulty. Rather, the difference is how they respond to difficulties.”
Brian Saber opens enrollment in Asking Matters
Brian, a member of the CharityChannel professional community, believes that to really improve ourselves in asking for major gifts takes a commitment of time and willingness to hone our skills. He provides a rich learning environment through his state-of-the-art membership site, Asking Matters. He has carefully designed it to enable us to really learn and grow as fund raisers, particularly with regard to major gifts.