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Developing Fundraising Campaigns that Work
To effectively communicate with donors, you need to engage them first. Engaging them means creating a communications plan that develops relationships.
How to Build Donor Relationships: Bringing It All Together
Today's installment will be brief, though profoundly important to your fundraising success. If anything doesn't make sense, be sure to read (or re-read) the installments.
How to Build Donor Relationships with Government Funders
With government funders, it’s not about you or your organization; it’s about them and their needs, wants, and preferences. You need to know and speak to their values, needs, and motivations.
How to Build Donor Relationships with Corporations
Like individuals and foundations, relationships with corporate giving partners are not about you or your organization. They’re about them and their needs, wants, and preferences. And it’s still about impact. Only this time, it’s not only mission impact. It’s also about financial and market impact.
How to Build Donor Relationships with Foundations
Like individual donors, foundations see money as a vehicle to mission fulfillment. The question foundations ask is, “Where will our money best be used to achieve our legal objectives?”