50 Asks in 50 Weeks: Better Fundraising for Your Small Development Shop
Presenter: Amy M. Eisenstein, CFRE
50 Asks in 50 Weeks is a “back to basics” workshop for busy professionals in small development shops (zero to three paid development staff members) because it provides a structured, diverse array of practical tips for boosting your fundraising revenue. It will help any nonprofit executive director or development staff member jumpstart their fundraising efforts by returning to the basics.
Because most development directors are so busy doing day to day tasks of fundraising, including writing thank you notes, grant reports and newsletters; managing databases; creating budgets; and more, they don’t have time or forget the most important thing—asking! This session will help participants create a basic development plan which ensures a diverse funding stream, a system for asking for gifts in smarter, more efficient ways, and ensuring they ask for gifts all year long. Brief discussions on event planning, grant writing, individual solicitations, and direct mail will be included.
This workshop is most appropriate for executive directors and development directors who want to refresh and refocus their efforts, or who are newer to the profession of fundraising. For those who have been in a small development shop for many years, it will provide reassurance, reminders of best practices, encouragement and renew your passion and enthusiasm for the work you do.
We will cover the basic concept of 50 Asks in 50 Weeks and discuss how to create a baseline so you know how many asks you are currently making. Tips and hints will be scattered throughout, in addition to focusing on the importance of asking frequently, as smart as possible, and creating a diversified funding base for your organization. We will review how to identify new prospects and make additional solicitations in each of the following areas of fundraising: event planning, grant writing, individuals, and direct mail.
Added Bonus: Free Book
For a limited time only, you will also receive, as part of your registration, the just-published book by Amy Eisenstein, MBA, CFRE, 50 Asks in 50 Weeks: A Guide to Better Fundraising for Your Small Development Shop, with foreword by Roberta (Robbe) Healey, MBA, NHA, ACFRE, Chair, Board of Directors, Association of Fundraising Professionals (AFP). To receive the book, please register for the class and proceed to the classroom page. Details for receiving the book are provided on the classroom page. For additional information about the book, please view the CharityChannel Press section of the CharityChannel site.
Class Format: This class is recorded from the live class on October 18, 2010. On registering, you are transported to the classroom page, where you may play the class player to view the slides and hear the class presentation and discussion. You may log in as many times as you wish for one year from the date of registration, enabling you to replay portions of the class as you wish.
How to Register: Add the class (and any others that you wish to take) to your shopping cart, then proceed through the checkout process. As soon as you have completed the payment, you will be taken to the classroom page for this class, where you will find the class player where you play the class and view the slides. You may log in to listen to the class as often as you wish for up to one year from the date of registration.
About the Instructor
Amy M. Eisenstein, MPA, CFRE, is the Principal and Owner of Tri Point Resources, a full-service consulting firm for non-profit organizations and foundations, and serves a wide variety of social service, educational and healthcare organizations. Amy is a frequent speaker at conferences and a facilitator of board retreats.
Before creating Tri Point Resources, Amy served for more than ten years in the non-profit sector as a director of development for large and small non-profit organizations. These include the New Jersey Institute for Social Justice, the Associate Alumnae of Douglass College at Rutgers University, and Shelter Our Sisters, a battered women’s shelter. For these organizations she raised millions of dollars through event planning, grant writing, capital campaigns, direct mail as well as major and planned gift solicitations.
Amy currently serves on the board of the Association of Fundraising Professionals – New Jersey Chapter (AFP-NJ). She received her Master’s Degree in Public Administration and Non-Profit Management from the Wagner Graduate School at New York University and her Bachelor’s Degree from Douglass College at Rutgers University.