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Instructions

Thank you for signing up for the recorded, on-demand CharityUniversity webinar class, Donor Cultivation Strategies. The class was taught live on March 30, 2010 by Linda Lysakowski, ACFRE.

Step 1: Optionally download the slides. (This is optional because they are displayed for you automatically by the class player.)

Slides - Powerpoint version
Slides - PDF version

Step 2: Launch the class player to view and listen to the webinar class.

Do You Have a Group?

Class registration is for you only* with the following exception: If you wish to convene a group to physically gather around a single speakerphone for the class, you may do so at no additional charge. With the money you'll save, you can spring for pizza for everybody!

*Please note that it is impermissible to share your individual log-in username and password, or your unique dial-in passcode, with others without express permission from CharityChannel.

CEU. Participation in this class is applicable for 1.5 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

Contact us at +1 949 589-5938 or by email at editors@charitychannel.com.

About the Class

Donor Cultivation Strategies

Many organizations think fundraising is limited to sending out a letter, holding an event, or writing a grant proposal. Fundraising is really about the development of relationships. Relationship building takes time, whether the organization is approaching individuals, corporation or foundations. In this webinar we will discuss tools, events and activities that can be used to cultivate relationship with all of these constituencies which can result in bigger gifts, more rewarding relationships, and increased involvement of donors.

We will discuss various activities that can be used to build stronger relationships. In particular we will focus on planning cultivation activities and events, and the importance of a moves management strategy.

Learning Objectives:

  • Describe the various methods used to cultivate donors

  • List the steps to be taken in a moves management process

  • Plan a cultivation event

Agenda:

Donor Cultivation:

  • What is it?

  • Why is it important?

Cultivating Various Constituencies

  • Individuals

  • Foundations

  • Corporations

Developing a Moves Management System:

  • What is it and why do you need one?

  • How do you develop a system?

Cultivation Activities and Events

  • Activities and events for individuals

  • Activities and events for foundations

  • Activities and events of corporations

About the Instructor

Linda Lysakowski, ACFRELinda Lysakowski, ACFRE, is President/CEO of Capital Venture, a full service consulting firm with offices throughout the United States, which celebrated its 17th year in business in 2008. Linda is one of fewer than 100 professionals worldwide to hold the Advanced Certified Fund Raising Executive designation. In her sixteen years as a philanthropic consultant, Linda has managed capital campaigns ranging from $250,000 to over $30 million; helped dozens of nonprofit organizations achieve their development goals, and has trained more than 12,000 professionals in all aspects of development.

Linda has received the Outstanding Fundraising Executive award from both the Eastern PA and the Las Vegas chapters of AFP (Association of Fundraising Professionals) and in 2006 was recognized internationally in Atlanta, GA with the Barbara Marion Award for Outstanding Service to AFP.

Linda is a graduate of AFP’s Faculty Training Academy and served on the board of the AFP Foundation for Philanthropy. She is a frequent presenter at regional and international conferences and has received two AFP research grants. Linda is also a prolific writer and Wiley Press has published her books, Recruiting and Training Fundraising Volunteers in 2005, The Development Plan in early 2007. Linda is a contributing author to The Fundraising Feasibility Study — It’s Not About the Money, also published by Wiley in early 2007 and her latest book, The Essential Nonprofit Fundraising Handbook, will be published in July 2009 by Career Press. Linda’s first eBook, Everything You Wanted to Know about Capital Campaigns is available on her website and she is currently working on a book on corporate philanthropy.

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