<img class="alignright" src="http://0.tqn.com/h/nonprofit/1/3/n/F/-/-/dogoodervideo2013.png" alt="Logo for YouTube's DoGooder Video Competition" />
<p>There was a time when cause-related public service announcements were at the mercy of the TV networks. They were shown free of charge, but only when there was free time...often at odd hours that made one wonder if they really had any impact.

<p>Now there is YouTube, with billions of viewers and the ability for nonprofits to even have their own "channels" stocked with their videos. It's a new world, and good causes have discovered the power a video can pack.

<p>To its credit, for the past four years, YouTube has recognized the best of cause-related videos with a special crowd-sourced and crowd-approved contest - the <a href="http://clk.about.com/?zi=1/1hc&zu=http://www.youtube.com/user/nonprofitvideoawards">DoGooder Video Awards</a>.

<p>This year nearly 1,000 videos were submitted for the competition. A panel of experts chose four finalists in four categories, and then the public voted for their favorites. The winners were announced at the <a href="http://clk.about.com/?zi=1/1hc&zu=http://www.nten.org/ntc">NTEN 2013 Conference</a> in Minneapolis, April 11-14.
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<p><img class="alignright" src="http://0.tqn.com/h/nonprofit/1/3/o/F/-/-/frogvideo.JPG" alt="Video from Rainforest Alliance - Winner of DoGooder Video Award" />

<p><p>Here are the four winners of the 2013 annual DoGooder Video Awards:

<ul>
<li>In the "Best Non-Profit Video" category, the Rainforest Alliance won for "Follow the Frog." <a href="http://clk.about.com/?zi=1/1hc&zu=https://www.youtube.com/watch?feature=player_embedded&v=3iIkOi3srLo#!">View here</a>.
<p><li>For "Change Agent Award" (given to an individual for best storytelling for a cause) the winner was Raf Bauer for "350km Message for Women with Ovarian Cancer." <a href="http://clk.about.com/?zi=1/1hc&zu=https://www.youtube.com/watch?feature=player_embedded&v=V5E2L-1X9Gs">View here</a>.
<p><li>The "Funny for Good Award" went to Pathfinder International for "No Joke. Choice. Matters. Everywhere." <a href="http://clk.about.com/?zi=1/1hc&zu=https://www.youtube.com/watch?feature=player_embedded&v=K1ehTv2pR4Q">View here</a>.
<p><li>The "Impact Award," went to the Sabin Vaccine Institute's "END7: How to Shock a Celebrity." <a href="http://clk.about.com/?zi=1/1hc&zu=https://www.youtube.com/watch?feature=player_embedded&v=sYimJKg9QiE">View here</a>.
</ul>

<p>The DoGooder Video Awards are presented by <a href="http://clk.about.com/?zi=1/1hc&zu=http://www.youtube.com/user/nonprofitvideoawards/nonprofitvideoawards">YouTube</a>, <a href="http://clk.about.com/?zi=1/1hc&zu=http://www.see3.com/video-resources">See3 Communications</a>, and the <a href="http://clk.about.com/?zi=1/1hc&zu=http://www.nten.org/ntc">Nonprofit Technology Network (NTEN)</a>. The awards are sponsored by <a href="http://clk.about.com/?zi=1/1hc&zu=http://www.cisco.com/">Cisco Systems</a>.

<p>The winners receive $3500 in prizes from Cisco, a featured spot on YouTube and free registration to NTEN's 2014 Nonprofit Technology Conference.

<p>Read more about <a href="http://clk.about.com/?zi=1/1hc&zu=http://nonprofit.about.com/od/socialmedia/a/How-To-Market-Your-Nonprofit-On-Youtube.htm">how nonprofits can market their causes on YouTube</a>.

<p>Please join me on <a href="http://clk.about.com/?zi=1/1hc&zu=http://www.facebook.com/AboutNonprofit">Facebook</a>, <a href="http://clk.about.com/?zi=1/1hc&zu=http://twitter.com/joannefritz">Twitter</a>, <a href="http://clk.about.com/?zi=1/1hc&zu=http://www.linkedin.com/in/joannef">LinkedIn</a> and <a href="http://clk.about.com/?zi=1/1hc&zu=https://plus.google.com/103089805226950587884/posts">Google+</a>.

<img class="alignnone" src="http://0.tqn.com/h/nonprofit/1/H/m/F/-/-/bankofamerica2.JPG" alt="Facebook update by Bank of America promoting nonprofits on corporate Times Square billboard" />

<p>Love the bank or hate it, you gotta enjoy the parade of noprofits on Bank of America's billboard in Time's Square last weekend.

<p>The bank featured its charity partners, including the Special Olympics, Habitat for Humanity, Goodwill Industries, Vital Voices, Feeding America, Just Food, United Way Worldwide, Big Brothers Big Sisters of America, Year Up, Wounded Warrior Project, CURE Epilepsy, Citizen's Committee for New York City, Police Athletic League.

<p>Osocio did a nice write up of it all in this <a href="http://clk.about.com/?zi=1/1hc&zu=http://osocio.org/message/nonprofits_in_the_full_glare_on_times_square/">blog post</a>. That's how I found out about it. Oscio follows the advertising and marketing trends in nonprofit.

<p>One really nice aspect of this promotion was the inclusion of social media info right on the ads, but also the way Bank of America promoted it on their <a href="http://clk.about.com/?zi=1/1hc&zu=https://www.facebook.com/BankofAmerica">Facebook page</a>.

<p>There, they encouraged readers to go to the Facebook pages of the various organizations and like them. Nice touch! I snipped a shot of one of the Bank's updates featuring the Special Olympics. The name of the organization is a hotlink to its Facebook page.

<p>There is also a terrific montage featuring the bank's nonprofit partners on its <a href="http://clk.about.com/?zi=1/1hc&zu=http://about.bankofamerica.com/en-us/index.html#fbid=o6gdGN2-NbK">corporate website here</a>. Notice the insets featuring Vital Voices and Year Up.

<p>The whole promotion is a nice piece of <a href=""http://nonprofit.about.com/od/c/g/csr.htm">corporate social responsibility</a>, brings visibility to some excellent nonprofit organizations, and maybe helps Bank of America with its own reputation. A win-win.

<p>Read more about CSR, cause related marketing and sponsorships here:

<ul>
<li><a href="http://clk.about.com/?zi=1/1hc&zu=http://nonprofit.about.com/od/c/g/csr.htm">What Is Corporate Social Responsibility?</a>
<li><a href="http://clk.about.com/?zi=1/1hc&zu=http://nonprofit.about.com/od/causerelatedmarketing/ss/How-To-Find-A-Cause-Marketing-Business-Partner.htm">How to Find a Cause Marketing Business Partner</a>
<li><a href="http://clk.about.com/?zi=1/1hc&zu=http://nonprofit.about.com/od/causerelatedmarketing/qt/sponsormotivation.htm">Why Do Companies Like to Sponsor Charitable Events?</a>
</ul>
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