Fundraising - It’s All About Mission
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Profile page for Joanne Oppelt. You are also welcome to contribute a comment at the bottom of the posting.
Joanne is the author of the
CharityChannel Press In the Trenches book,
Confessions of a Successful Grants Writer: A Complete Guide to Discovering and Obtaining Funding.
It was written to help the practitioners, who has responsibility to increase donations through foundation, corporate or government funders, to increase their acceptance rate. The book is a guide for
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Grant writers
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Foundation, corporate and government relationship professionals
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Other development professionals
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Anyone wanting to raise more revenue through proposals
It will help the reader to:
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Understand various funder motivations
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Relate to funders in language they understand
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Discover new prospects
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Build successful relationships
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Write proposal narratives
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Present effective budgets
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Work with organizational and program staff
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Position the reader and the reader's agency for success
Tags:
donor
fundraising
mission
raising money
Categories:
Fund Development
Major Gifts
Making the Ask
Prospect Research
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Tuesday, January 31, 2012
Contributed By
Joanne Oppelt
As I begin to implement my development plan, not only do I begin to work on the job tasks involved in each fundraising activity I will engage in, I also muse upon the kind of partnerships I want to develop. Who do I want a relationship with? If you think the answer is someone with money, you are wrong.
I don’t decide who to approach based on whether they have money or not. Instead, I approach potential partners because they are interested in promoting my mission. If they are interested in seeing my mission fulfilled to a greater extent than currently is and I offer a way to do that, then the money will follow. If they believe that my organization is the best vehicle out there to meet the mission they support, they will do whatever they can to see that my organization succeeds. Money does not motivate, mission does.
If you want to raise gads of money, promote your mission. An agency that promotes successful fulfillment of mission, and can back it up, is extremely attractive to all kinds of followers – including donors of all kinds.
Next week, I'll talk a little about how you know who's interested in your mission.
2 Comments
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Joanne, your post, as do your forthcoming books, uses the term "partnerships." I'm guessing that your readers will enjoy learning more, perhaps in a future blog installment, about what you mean by "partnerships" and how that concept plays out in the day-to-day shoe-leather world of fund development. Are you game?
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