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http://charitychannel.com/cc/amy-eisenstein
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Posts: 4 Rank: Level: Last Activity: 2/8/2012 Member Since: 12/23/2010
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About Me
Amy Eisenstein, MPA, CFRE is the Principal and Owner of Tri Point Fundraising, a full-service consulting firm for nonprofit organizations and foundations. Before creating Tri Point Fundraising, Amy served for more than ten years in the nonprofit sector as director of development in large and small nonprofit organizations, where she raised millions of dollars through event planning, grant writing, capital and annual campaigns, direct mail, and major and planned gift solicitations.
Amy's new book, 50 Asks in 50 Weeks: A Guide to Better Fundraising for Your Small Development Shop, published by CharityChannel Press, will help you identify new prospects for your organization and systemize your asking, so that you raise more money this year. It is now available on www.amazon.com, from CharityChannel Press, or on the Tri Point Fundraising website. Amy is a frequent speaker at conferences and staff and board retreats on a variety of topics, and would love the opportunity to energize your board and staff members around fundraising at your next meeting or conference.
Amy is also a contributing author of the new book, YOU and Your Nonprofit: Practical Advice and Tips from the CharityChannel Professional Community, published by CharityChannel Press in June, 2011.
Amy currently serves as VP of Development on the board of the Association of Fundraising Professionals – New Jersey Chapter, and served as chair of the 2010 AFP-NJ Conference on Philanthropy. She received her Master’s Degree in Public Administration and Nonprofit Management from the Wagner Graduate School at NYU and her Bachelor's Degree from Douglass College at Rutgers University. Amy has been a Certified Fundraising Executive (CFRE) since 2004.
Amy can be reached through CharityChannel by clicking on the "Send Message" link above, or via her website at www.tripointfundraising.com.
May 16
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Rehearse Before Asking and Watch Your Donations Soar One of my more popular speaking topics is about overcoming the “fear of asking” or learning how to ask for gifts in more effective, efficient ways. If you want to improve your success rate and/or comf
about 1 weeks ago Read Read More One of my more popular speaking topics is about overcoming the “fear of asking” or learning how to ask for gifts in more effective, efficient ways. If you want to improve your success rate and/or comfort level with asking individuals for contributions to your organization, you need to practice. The subject of money is taboo… <a href="http://www.tripointfundraising.com/rehearse-before-asking-and-watch-your-donations-soar/">Continue »</a>
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May 02
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Show Your Donors Some Love and Reap the Rewards Last week I attended the Gift Planning Council of New Jersey’s annual conference. I wish you could have been there with me. It reinforced my belief that even small shops can raise a ton of money. Here
a month ago Read Read More Last week I attended the Gift Planning Council of New Jersey’s annual conference. I wish you could have been there with me. It reinforced my belief that even small shops can raise a ton of money. Here are some terrific tips from the conference for you to implement today! Focus on Gifts that Don’t Impact… <a href="http://www.tripointfundraising.com/show-your-donors-some-love-and-reap-the-rewards/">Continue »</a>
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April 18
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Do You Make These 4 Big Fundraising Mistakes? Even intelligent, hardworking, well-intentioned fundraisers make mistakes from time to time. We all do. Here are four big ones to watch out for: Mistake #1: Treating All Donors the Same Do you wish th
about 2 months ago Read Read More Even intelligent, hardworking, well-intentioned fundraisers make mistakes from time to time. We all do. Here are four big ones to watch out for: Mistake #1: Treating All Donors the Same Do you wish that donors would treat your organization like the most important charity? If so, you should be treating them like your most important… <a href="http://www.tripointfundraising.com/do-you-make-these-4-fundraising-mistakes/">Continue »</a>
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April 11
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How to Raise Money Even When Your Board Won’t Help about 2 months ago Read Read More Wouldn’t it be great if your board members were enthusiastic, passionate, and committed to fundraising for your organization? While the organizations I work with see significant movement of board members toward this ideal, many organizations don’t take the time or resources to train board members properly. If this is the reality at your organization, there… <a href="http://www.tripointfundraising.com/how-to-raise-money-even-when-your-board-wont-help/">Continue »</a>
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March 28
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Asking for Donations: When Does “No” Mean “No”? You’ve prepared. You’ve practiced. You’ve overcome your fear of asking for a donation. So you make the ask and they say “no.” But how do you know when “no” really means “no”? I tell my kids “no” all t
about 2 months ago Read Read More You’ve prepared. You’ve practiced. You’ve overcome your fear of asking for a donation. So you make the ask and they say “no.” But how do you know when “no” really means “no”? I tell my kids “no” all the time. Yet, it doesn’t stop them from asking again, and again, and again. They do this… <a href="http://www.tripointfundraising.com/asking-for-donations-when-does-no-mean-no/">Continue »</a>
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March 14
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Scared to Ask? Getting Started with Face-to-Face Fundraising Are you scared to ask? If so, you’re not alone. As a nonprofit consultant, I spend a large part of my time teaching volunteers and nonprofit professionals how to ask, as well as how to overcome their
about 3 months ago Read Read More Are you scared to ask? If so, you’re not alone. As a nonprofit consultant, I spend a large part of my time teaching volunteers and nonprofit professionals how to ask, as well as how to overcome their fear of fundraising. Scared to Ask: Getting Started with Face-to-Face Fundraising is the topic for my session at… <a href="http://www.tripointfundraising.com/scared-to-ask-get-started-with-face-to-face-fundraising/">Continue »</a>
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February 28
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A New Resource for Donor-Centered Planned Giving As a consultant, I try to stress the importance of having a planned giving program to all of my clients, regardless of the size or capacity of the nonprofit I’m working with. However, other priorities
about 3 months ago Read Read More As a consultant, I try to stress the importance of having a planned giving program to all of my clients, regardless of the size or capacity of the nonprofit I’m working with. However, other priorities often get moved to the top of the list and planned giving gets moved to the back burner. But it… <a href="http://www.tripointfundraising.com/new-resource-for-donor-centered-planned-giving/">Continue »</a>
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February 15
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February 14
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Creating a 60 Day Fundraising Plan: Days 31-60 To get your year off to a strong start, I’ve prepared a 60 Day Fundraising Plan to ensure your fundraising efforts are successful. Having a fundraising plan in place is critical to your success. Misse
about 4 months ago Read Read More To get your year off to a strong start, I’ve prepared a 60 Day Fundraising Plan to ensure your fundraising efforts are successful. Having a fundraising plan in place is critical to your success. Missed the first two posts in this series? Go back and check them out: Creating a 60 Day Fundraising Plan: Days… <a href="http://www.tripointfundraising.com/creating-a-60-day-fundraising-plan-days-31-60/">Continue »</a>
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February 08
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February 07
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February 02
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Creating a 60 Day Fundraising Plan: Days 16-30 Missed days 1 through 15? Check it out here: Creating a 60 Day Fundraising Plan: Days 1-15 Creating a Fundraising Plan: Days 1-15 (Recap) By now you should have identified your best donors, including
about 4 months ago Read Read More Missed days 1 through 15? Check it out here: Creating a 60 Day Fundraising Plan: Days 1-15 Creating a Fundraising Plan: Days 1-15 (Recap) By now you should have identified your best donors, including your largest and your most loyal donors. Using those lists, your next step was to create a combined list of your… <a href="http://www.tripointfundraising.com/creating-a-60-day-fundraising-plan-days-16-30/">Continue »</a>
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January 16
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January 11
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January 10
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Creating a 60 Day Fundraising Plan: Days 1-15 A friend and colleague, who happens to be the new executive director of a nonprofit that’s in financial trouble, called me and asked me to help him develop an “emergency” 60 day fundraising plan.
about 5 months ago Read Read More A friend and colleague, who happens to be the new executive director of a nonprofit that’s in financial trouble, called me and asked me to help him develop an “emergency” 60 day fundraising plan. The board hired him, in part, because the organization is in trouble and he’s going to try to turn things around.… <a href="http://www.tripointfundraising.com/creating-a-60-day-fundraising-plan-days-1-15/">Continue »</a>
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December 22
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Why You Should Set Fundraising Goals for the New Year With the end of the year so rapidly approaching, it’s the perfect time to think about your accomplishments as well as the things you wish you had done differently this past year. In order to be more s
about 6 months ago Read Read More With the end of the year so rapidly approaching, it’s the perfect time to think about your accomplishments as well as the things you wish you had done differently this past year. In order to be more successful in the new year than we were in the previous year, it’s essential to reflect on what… <a href="http://www.tripointfundraising.com/why-you-should-set-fundraising-goals-for-the-new-year/">Continue »</a>
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December 16
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December 13
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 | Stephen Nill Amy, I'm looking forward to listening to your interview on Ted Hart's radio program at noon Eastern today, at Author Amy Eisenstein to be interviewed at noon Eastern today about her book 50 Asks in 50 Weeks http://tinyurl.com/bn6hfqe about 6 months ago | | |
December 05
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 | Stephen Nill Amy, as an author of a CharityChannel Press book, you'll be pleased to know that we've now added a "Books" feature to your Profile, which lists your published books with CharityChannel Press. about 6 months ago | | |
November 21
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Look what YOU did! 5 Ways to Thank Your Donors “Look what YOU did!” This was the subject line of an email I recently received. Was it good? Bad? Suddenly, I felt like a kid being called to the principal’s office. Was I in trouble? What had I done?
about 7 months ago Read Read More “Look what YOU did!” This was the subject line of an email I recently received. Was it good? Bad? Suddenly, I felt like a kid being called to the principal’s office. Was I in trouble? What had I done? Of course, it didn’t take long for curiosity to get the best of me and I… <a href="http://www.tripointfundraising.com/5-simple-ways-to-thank-your-donors/">Continue »</a>
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November 10
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Are Your Donors Superheros or Cash Machines? Have you ever heard Tom Ahearn speak on donor communications? He spoke last week at the AFP-NJ Conference and many of his points were perfectly timed for your year-end fundraising efforts. The Key Mot
about 7 months ago Read Read More Have you ever heard Tom Ahearn speak on donor communications? He spoke last week at the AFP-NJ Conference and many of his points were perfectly timed for your year-end fundraising efforts. The Key Motivator for Giving is NOT the Needs of Your Organization This maybe surprising to many of you, but you must be able… <a href="http://www.tripointfundraising.com/are-your-donors-superheros-or-cash-machines/">Continue »</a>
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October 27
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 | 6 Reasons to Have a Board Retreat this Year
Originally published here: Top 6 Reasons for Having a Board Retreat this Year
Does your organization hold an annual retreat for board members? And, if you do have an annual retreat, is fundraising on the agenda?
Why Have a Board Retreat?
Here are 6 no-nonsense reasons to have a board retreat this year.
1. Fulfill your mission.
The reason your organization exists is to fill a gap in the world. Your board is an instrumental part of that process. Your board should be engaged and involved, and occasional meetings just aren’t cutting it. It’s time to regroup, reconnect, and recharge.
2. Reenergize and reengage your board.
Be sure to include a “mission moment” and reignite the passion for the mission in board members. Have a client speak, read a letter from a grateful patient or parent, show a short video, etc. Anything to remind them of why they are there.
3. Review roles and responsibilities.
Provide a board member expectation worksheet and ask each board member to sign it. Expectations of your board members should include attendance at meetings, making a personal donation, serving on at least one committee, acting as an advocate for your cause, and helping with fundraising. Also, have board members do a self-assessment of how they did during the previous year about 7 months ago | | |
October 26
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4 Rock-Solid Ways to Raise More Year-End Money As the end of the year approaches, I’ve been thinking a lot about year-end giving and how to help my clients and readers (you) raise even more money this year. I went back and reviewed my posts from l
about 7 months ago Read Read More As the end of the year approaches, I’ve been thinking a lot about year-end giving and how to help my clients and readers (you) raise even more money this year. I went back and reviewed my posts from last year on the subject (listed at the bottom of this post — some great reading, by… <a href="http://www.tripointfundraising.com/4-rock-solid-ways-to-raise-more-year-end-money/">Continue »</a>
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October 19
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Nonprofit and Life Lessons Learned from Steve Jobs Over the last few weeks, we have been abuzz over the life and death of Steve Jobs. Carmine Gallo wrote a post on the Steve Jobs Seven Rules of Success, which I think apply beautifully to nonprofit pro
about 8 months ago Read Read More Over the last few weeks, we have been abuzz over the life and death of Steve Jobs. Carmine Gallo wrote a post on the Steve Jobs Seven Rules of Success, which I think apply beautifully to nonprofit professionals and fundraisers, and I can’t help but share them with you — with my own spin. 1.… <a href="http://www.tripointfundraising.com/nonprofit-and-life-lessons-learned-from-steve-jobs/">Continue »</a>
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October 04
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Book Review: The Pollyanna Principles for Reinventing Nonprofits Have you ever felt like a Pollyanna? Have you ever wished you could be that optimistic? The Pollyanna Principles can help. I recently finished reading The Pollyanna Principles: Reinventing Nonprofit O
about 8 months ago Read Read More Have you ever felt like a Pollyanna? Have you ever wished you could be that optimistic? The Pollyanna Principles can help. I recently finished reading The Pollyanna Principles: Reinventing Nonprofit Organizations to Create the Future of Our World by Hildy Gottlieb. I couldn’t wait to share my review. Please know that this is an honest… <a href="http://www.tripointfundraising.com/book-review-the-pollyanna-principles-reinventing-nonprofits/">Continue »</a>
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September 21
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Attract Donors for Life by Communicating Impact Take a few moments to ask yourself the following questions. What impact is your organization making? Are you changing the world? Do your donors know what your impact truly is? And, do they understand
about 9 months ago Read Read More Take a few moments to ask yourself the following questions. What impact is your organization making? Are you changing the world? Do your donors know what your impact truly is? And, do they understand how their contributions impact your outcomes? Communicating Impact to Your Donors This morning, I attended the 3rd Annual Summit on Philanthropy,… <a href="http://www.tripointfundraising.com/attract-donors-for-life-by-communicating-impact/">Continue »</a>
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September 08
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4 Simple Steps to Asking Individuals for Donations Do you include face-to-face fundraising to ask individuals for donations as an integral part of your annual fund campaign? Now, I’m not talking about going door-to-door or sitting in front of a grocer
about 9 months ago Read Read More Do you include face-to-face fundraising to ask individuals for donations as an integral part of your annual fund campaign? Now, I’m not talking about going door-to-door or sitting in front of a grocery store with a can. I’m talking about individual fundraising. If you don’t know how to do individual fundraising or if you are… <a href="http://www.tripointfundraising.com/4-simple-steps-to-asking-individuals-for-donations/">Continue »</a>
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August 31
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Fundraising 101: Learn the Essentials of Fundraising Fundraising is a massive topic. It can be overwhelming for the beginner.
about 9 months ago Read Read More Fundraising is a massive topic. It can be overwhelming for the beginner. So I recently created an online guide to help you learn the ropes: Fundraising 101: Successful Fundraising Made Simple This extensive guide is composed of 12 of my most popular articles, woven together in a series of logical steps. It provides a… <a href="http://www.tripointfundraising.com/fundraising-101-learn-the-essentials-of-fundraising/">Continue »</a>
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 | 4 Steps to Raise More Money AFTER Your Event
Originally published here: 4 Steps to Raise More Money AFTER Your Event
Did you know that much of the money made from a truly successful fundraising event is made after the event is over?
Although I'm in favor of a fundraising event earning a lot of money from sponsors and attendees, fundraising events are also excellent cultivation opportunities.
Attracting New Donors
Think about your last event. Were there any new faces? People who had never been to anything at your organization before? I hope so. Every good event should serve as a portal for new people to see your organization for the first time. Friends of board members, perhaps? Or a sponsor that filled their table with friends and colleagues?
Assuming you've brought in new prospective donors, you have a short window of time to reach out to these individuals while your event is still fresh in their minds. If you're successful, you can raise even more money as a result of your event.
After-Event Fundraising in 4 Easy Steps
1. Start at the event
Have a cultivation plan in place. Be sure to collect contact information from everyone who walks in the door – especially if they are a guest of someone else. Assign staff and board members to meet and greet specific attendees. Have them ask if they can contact the attendee following the event.
2. Follow up after the event
Within one week of the event, have staff and board members reach out to those people they connected with at the event to schedule follow up conversations. This can be done in person or by phone. This is a great opportunity to get new people engaged. Ask open ended questions, such as how they felt about the event and the organization. Would they be interested in getting involved (volunteering) and how?
3. Send thank you le about 9 months ago | | |
August 24
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 | An Essential Resource for Nonprofit Beginners
Originally published here: An Essential Resource for Nonprofit Beginners
Are you new(ish) to the nonprofit world?
Do you ever wish there was a comprehensive guide to nonprofit organizations that covered the basics?
Do you need a place to turn when you have a quick question about fundraising, leadership or management?
The Best Book for Nonprofit Beginners
Although I wouldn’t call it the “bible” for beginning nonprofit professionals, the book I'm about to mention is pretty darn close. CharityChannel Press has just released their newest book:
You and Your Nonprofit: Practical Advice and Tips from the CharityChannel Professional Community
This 400 plus page tome is a collection of short articles by over 40 experts in the field, on a wide variety of topics related to nonprofits today. It’s targeted for beginners in the field – those who have been in for 10 years or less. Articles cover the basics and will get you off to a great start, as well as answering the many burning questions you have.
In the spirit of full disclosure, I'm happy to report that I have two of my own articles in this special book and I receive a small commission on sales made through this post. But I wouldn't promote it if I didn't think it was a super-valuable resource.
Topics range from board management, to volunteer recruitment, to program evaluation, to cultivating big gifts, to online fundraising and about 10 months ago | | |
August 18
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August 17
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 | Do You Have a Winning Fundraising Team?
Originally published here: Do You Have a Winning Fundraising Team?
Fundraising is a team sport. Whether you win, raising lots of money for your cause, or lose depends a lot on who's on your team and how you play together.
Creating a Winning Team
Do you have a winning fundraising team? Consider your teammates and their skills.
Your Executive Director
Do you have an executive director who is committed to fundraising? Are they part of the process and understand their important role? The executive director should be the face and visionary of the organization. He or she should be meeting with donors on a regular basis and developing relationships with them.
Members of Your Staff
Do you have fundraising staff members? Whether you are a staff of one or several development professionals, it is important that everyone does their job and more. Nonprofits don’t function with the attitude “that’s not my job.” Everyone pitches in before a big event, a major ask, a pending grant deadline, etc.
Your Board Members
Do you have dedicated and passionate board members? Have you provided fundraising training and specific expectations? Are they involved in the process? Do you have 100% participation? To get the absolute best from your board members, follow these 8 simple steps to recruit and retain great board members. I also recommend reading Boards: The Secret to Successful Fundraising.
Is Anyone Accountable?
The single most powerful tool I’ve found to keep a development team on track and successful is accountability.
Whenever I about 10 months ago | | |
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Nonprofit Financial Management Made Simple If you are like so many passionate, nonprofit folks, finances and accounting are not your forte. Unfortunately for you and your nonprofit, this can be a serious problem. Like you, I would rather be at
about 10 months ago Read Read More If you are like so many passionate, nonprofit folks, finances and accounting are not your forte. Unfortunately for you and your nonprofit, this can be a serious problem. Like you, I would rather be at the dentist than reviewing financial statements. However, reading and understanding financial statements is one of the many important responsibilities of… <a href="http://www.tripointfundraising.com/nonprofit-financial-management-made-simple/">Continue »</a>
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August 11
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 | 4 Super Easy Processes for Raising More Money
Originally published here: 4 Super Easy Processes for Raising More Money
I’m currently working with two organizations that will each raise significantly more money once they improve the way their respective offices function.
What can you do to improve the way your office functions? Here are four super easy processes that you can put into place right away.
Team Meetings for Accountability
Have a weekly development team meeting for accountability. In any office it’s often easy to be busy, but not productive. And it’s no different in a development office. The best way to stay productive is to be accountable to someone else.
Your development “team” can be made up of anyone in your office who works on fundraising. Ideally, it would be the executive director and development staff, but if there’s no development staff then it can be the executive director and the administrative assistant. A willing board member can also be part of the team.
Your meeting is a short one (15 minutes) and only has two agenda items:
- What ask or solicitation did we make last week (how did it go and is there any follow up that needs to be done)?
- What ask is coming up (who is responsible to make certain that it happens)?
A Stewardship Plan
Have a stewardship plan in place. Who is responsible for generating and sending thank you letters in your office? How much turnaround time is there before they get mailed? Do they sit on the executive director’s desk for days or weeks waiting for a signature or personal note? Does anyone make thank you calls or send thank you emails?
One of the biggest indicators of whether or not a donor will make a subsequent gift is whether or not they are about 10 months ago | | |
August 09
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 | Fundraising Results: It’s Not the Economy, It’s You
Originally published here: Fundraising Results: It’s Not the Economy, It’s You
Do you think your fundraising results are terrible because of a poor economy? If so, think again. Many organizations are raising more money than ever before.
The Winners and Losers
Those organizations that are investing in development efforts are seeing a significant return on their investments. They're the winners. It should come as no surprise then, that those that are cutting development budgets (and staff members) are the ones who are seeing declining results — the losers. Is your organization a winner or a loser?
How to Become a Winner
Here are some ways to increase your fundraising results, no matter what the economy is doing.
Ask Your Donors for Gifts
Are you sitting at your desk waiting for the phone to ring with a donor on the other end? This strategy may have worked five years ago, but now it’s the people who are out meeting with donors and asking for gifts that are reaping the rewards. How many people did you ask for a gift this month?
Be Grateful and Responsive
Are you properly thanking your donors? Do you have a formal stewardship program in place? Are you sending thank you letters (not just receipts), making thank you calls, thanking people in person? And, letting them know how their donation was used and the impact it made? This is so important in terms of receiving future gifts and increased future gifts.
Build Lasting Relationships
How many friends have you raised for your organization this year? Are you introducing new people to your organization? What are you doing to about 10 months ago | | |
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 | How to Create a Development Plan that Catapults Your Fundraising
Originally published here: How to Create a Development Plan that Catapults Your Fundraising
The definition of insanity is doing the same thing over and over and expecting a different result. Are you doing anything differently this year to raise more money for your cause? The key is to actually have a development plan. Here are the most basic steps necessary to create your own development plan. These steps will get you moving in the right direction, but creating a highly effective development plan isn't easy. There are many details that can make or break your plan.
Creating a Development Plan to Raise More Money
There are four basic steps for creating a development plan to improve your fundraising.
1. Create a Baseline
Analyze what you've done in the past. What did you do last year to raise money?
- Grants - How many grants did you apply for, and receive?
- Events - How many fundraising events did you have? How much did they cost and how much did they raise? How much time and effort did they take?
- Mailings - How many bulk mailings did you send, both traditional and electronic? How many people did each solicitation go to? How many responses did you get from each mailing? What was the average gift?
- Asks - How many individuals did you solicit?
2. Create Goals
Ask yourself the following questions:
- How much money do you want to raise?
- What resources will you need to raise that amount?
- What is the gap between the amount you're currently raising and how much you want to raise?
3. Determine What to Change
Figure out what's been working versus what you need to change. Consider the followi about 10 months ago | | |
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 | Attention Funders and Fundraisers: Capacity Building is Key
Originally published here: Attention Funders and Fundraisers: Capacity Building is Key
Think big. Think long term.
That’s the message of today’s post.
Are you changing the world (or your corner of it, at least) by fulfilling your mission?
How are you making sure your organization is GROWING?
- I’m tired of nonprofits cutting development positions and not providing training for staff and board members. It is short-sighted and detrimental to long-term fundraising efforts.
- I’m tired of foundations that only fund programs, providing only funding that is so restrictive, that the charities that they claim to be helping end up bending over backwards to fit the mold the foundation has set.
- I’m tired of donors who only want to give in ways that won’t really help your organization. A common example is when a donor wants to start a new program when you can’t even support your existing ones.
What Does it Take to Grow?
It takes guts.
Today, I’m asking you to stand up and start educating your funders and your bosses about supporting what you really need, especially development efforts so you can fulfill your mission.
My life’s work is to help you achieve your life's work: to heal the sick, curb hunger, stop child abuse, preserve the environment, empower women, provide and enhance educational opportunities, and so much more. I do this by helping organizations raise more money and therefore come closer to fulfilling their mission.
Without adequate resources, you won’t be able to achieve your mission. It's that simple.
No-Nonsense: It's Time to Take a Stand
Today’s message is entirely no-nonsense (my strong about 10 months ago | | |
August 03
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Top 6 Reasons for Having a Board Retreat this Year Does your organization hold an annual retreat for board members? And, if you do have an annual retreat, is fundraising on the agenda? Why Have a Board Retreat? Here are 6 no-nonsense reasons to have a
about 10 months ago Read Read More Does your organization hold an annual retreat for board members? And, if you do have an annual retreat, is fundraising on the agenda? Why Have a Board Retreat? Here are 6 no-nonsense reasons to have a board retreat this year. 1. Fulfill your mission. The reason your organization exists is to fill a gap in… <a href="http://www.tripointfundraising.com/top-6-reasons-for-having-a-board-retreat-this-year/">Continue »</a>
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July 22
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July 11
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 | How to Create a Development Plan that Catapults Your Fundraising The definition of insanity is doing the same thing over and over and expecting a different result. Are you doing anything differently this year to raise more money for your cause? The key is to actually have a development plan. Here are the most basic steps necessary to create your own development plan. These steps will get you moving in the right direction, but creating a highly effective development plan isn't easy. There are many details that can make or break your plan.
Creating a Development Plan to Raise More Money
There are four basic steps for creating a development plan to improve your fundraising.
1. Create a Baseline
Analyze what you've done in the past. What did you do last year to raise money?
- Grants - How many grants did you apply for, and receive?
- Events - How many fundraising events did you have? How much did they cost and how much did they raise? How much time and effort did they take?
- Mailings - How many bulk mailings did you send, both traditional and electronic? How many people did each solicitation go to? How many responses did you get from each mailing? What was the average gift?
- Asks - How many individuals did you solicit?
2. Create Goals
Ask yourself the following questions:
- How much money do you want to raise?
- What resources will you need to raise that amount?
- What is the gap between the amount you're currently raising and how much you want to raise?
3. Determine What to Change
Figure out what's been working versus what you need to change. Consider the following:
- Will you have the same events?
- What new foundations can you apply to?
- How many new cultivation activities will you have?
- How many individuals can you solicit?
about 11 months ago | | |
June 21
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Amy Eisenstein Received my copy of You and Your Nonprofit. Exciting! Congrats to Linda and Norm and all of the authors!
a year ago
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June 15
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 | Fundraising Results: It’s Not the Economy, It’s You Amy Eisenstein, MPA, CFRE specializes in fundraising consulting for local and national nonprofits. Her "no-nonsense" approach to fundraising yields big results for her clients and readers.
Do you think your fundraising results are terrible because of a poor economy? If so, think again. Many organizations are raising more money than ever before.
The Winners and Losers
Those organizations that are investing in development efforts are seeing a significant return on their investments. They're the winners. It should come as no surprise then, that those that are cutting development budgets (and staff members) are the ones who are seeing declining results — the losers. Is your organization a winner or a loser?
How to Become a Winner
Here are some ways to increase your fundraising results, no matter what the economy is doing.
Ask Your Donors for Gifts
Are you sitting at your desk waiting for the phone to ring with a donor on the other end? This strategy may have worked five years ago, but now it’s the people who are out meeting with donors and asking for gifts that are reaping the rewards. How many people did you ask for a gift this month?
Be Grateful and Responsive
Are you properly thanking your donors? Do you have a formal stewardship program in place? Are you sending thank you letters (not just receipts), making thank you calls, thanking people in person? And, letting them know how their donation was used and the impact it made? This is so important in terms of receiving future gifts and increased future gifts.
Build Lasting Relationships
How many friends have you raised for your organization this year? Are you introducing new people to your organization? What are you doing to foster and bu a year ago | | |
May 29
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April 10
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Name
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First Name:
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Amy
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Name
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Last Name:
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Eisenstein
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About Me
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Profile Picture:
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Biography:
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Amy Eisenstein, MPA, CFRE is the Principal and Owner of Tri Point Fundraising, a full-service consulting firm for nonprofit organizations and foundations. Before creating Tri Point Fundraising, Amy served for more than ten years in the nonprofit sector as director of development in large and small nonprofit organizations, where she raised millions of dollars through event planning, grant writing, capital and annual campaigns, direct mail, and major and planned gift solicitations.
Amy's new book, 50 Asks in 50 Weeks: A Guide to Better Fundraising for Your Small Development Shop, published by CharityChannel Press, will help you identify new prospects for your organization and systemize your asking, so that you raise more money this year. It is now available on www.amazon.com, from CharityChannel Press, or on the Tri Point Fundraising website. Amy is a frequent speaker at conferences and staff and board retreats on a variety of topics, and would love the opportunity to energize your board and staff members around fundraising at your next meeting or conference.
Amy is also a contributing author of the new book, YOU and Your Nonprofit: Practical Advice and Tips from the CharityChannel Professional Community, published by CharityChannel Press in June, 2011.
Amy currently serves as VP of Development on the board of the Association of Fundraising Professionals – New Jersey Chapter, and served as chair of the 2010 AFP-NJ Conference on Philanthropy. She received her Master’s Degree in Public Administration and Nonprofit Management from the Wagner Graduate School at NYU and her Bachelor's Degree from Douglass College at Rutgers University. Amy has been a Certified Fundraising Executive (CFRE) since 2004.
Amy can be reached through CharityChannel by clicking on the "Send Message" link above, or via her website at www.tripointfundraising.com.
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Twitter:
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http://twitter.com/#!/amyeisenstein
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About Me
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LinkedIn:
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http://www.linkedin.com/profile/view?id=24269928
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Accidentally let my membership lapse. Whoops. about 2 months ago
Minnesota
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about 5 months ago
New Jersey
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about 5 months ago
California
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Enjoying a nice relaxing dinner at Cafe Napoli in St. Louis.  Ramping up to give tomorrow's Keynote Address for the Annual Conference of the St. Louis Planned Giving Council. a week ago
Oklahoma
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The book, You and Your Nonprofit, is amazing! Great contributions by all the authors! about 11 months ago
Texas
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Crescendo Interactive's "Practical Planned Giving Conference" occurs in Orlando this September ~ for more information ~ I'll be teaching a session as well: http://carolynmappleton.wordpress.com/2012/02/09/crescendo-interactive-practical-planned-giving-conference-september-18-2012/ about 3 months ago
Texas
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about 6 months ago
New York
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I am pleased to announce that I now am in a position to accept new national clients. Most of my work is focused on pre-campaign planning and ongoing oversight for capital, endowment and major gift programs. about 4 months ago
Florida
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Committing to making it ridiculously easy for people to find fundraising training. about 6 months ago
Maine
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Attending Imagine Canada Summit in Ottawa Nov 28-30 about 7 months ago
Ontario
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Discuss any and all aspects of stewardship
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Discuss charitable planned giving in the U.S.
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Discuss any and all aspects of the capital campaign
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Devoted to discussing charitable giving results, trends, and forecast for the US
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Private group for YAYN Editors, Contributors and Panelists
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Discussions of fundraising in the small development shop
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Discussion Group for Consultants Listed in the Consultants Registry
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by Amy Eisenstein by Amy Eisenstein by Amy Eisenstein by Amy Eisenstein
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CharityChannel Press Books
CarityChannel Press is the publishing arm of CharityChannel. Many of the sector’s most experienced, knowledgeable practitioners are part of the CharityChannel professional community. Because of its unique role in the nonprofit sector, CharityChannel Press enjoys a rich pool of prospective authors from which to draw. In addition, the CharityChannel professional community, consisting of tens of thousands of practitioners, forms a natural initial market for the books as does the greater third sector itself. Interested in writing a book or manual?
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CharityChannel Press is the publishing project of the CharityChannel professional community. In this blogging feature, the authors and editors of our books and manuals share their thoughts, ideas, insights, and advice on topics of interest to busy practitioners. Reading their blogs is a great way to get to know them and to learn about their latest books and manuals. Be sure to jump in and add your comment to blog postings.
[ View all the blog postings ]
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Would You Like to be Included in a CharityChannel Press Book? Here's How! Review by: Amy EisensteinTuesday, February 07, 2012 (105 days ago) Has your organization broken out of the grant writing, event planning, and direct mail mold? Have you tried (with success or failure) to fundraise from individuals?
If so, I’d love to hear from you. I’m currently collecting stories from executive directors, fundraising professionals, and board members to include in my third book to be published by CharityChannel Press. The stories should focus on your experience (or lack thereof) getting started fundraising from individuals in a personal, face-to-face way.
Please help your fellow fundraisers learn from your real-world successes, as well your failures, challenges and frustrations. I want to hear about them all! ______
Writing for Money: A Fundraiser’s Tool Review by: Amy EisensteinMonday, January 16, 2012 (127 days ago) One of the reasons I love writing is that it brings me closer to you. The primary goal of my writing is to help you raise more money. In fact, I’m currently working on a second book for you. This upcoming book (look for it later this spring) is designed specifically to help you raise more money and is a companion piece to 50 Asks in 50 Weeks: A Guide to Better Fundraising for Your Small Development Shop (my first book). ______
Creating a 60-Day Fundraising Plan: Days 1 through 15 Review by: Amy EisensteinWednesday, January 11, 2012 (132 days ago) Over the next several weeks, I’m going to walk you through creating a 60-day fundraising plan that will supercharge your fundraising. Let's take a look at what you should do in the first 15 days. ______
Four Simple Steps to Asking Individuals for Donations Review by: Amy EisensteinWednesday, November 30, 2011 (175 days ago) Do you include face-to-face fundraising to ask individuals for donations as an integral part of your annual fund campaign? ______
Six Reasons to Have a Board Retreat this Year Review by: Amy EisensteinThursday, October 27, 2011 (209 days ago) Does your organization hold an annual retreat for board members? And, if you do have an annual retreat, is fundraising on the agenda? ______
Four Steps to Raise More Money AFTER Your Event Review by: Amy EisensteinWednesday, August 31, 2011 (266 days ago) Did you know that much of the money made from a truly successful fundraising event is made after the event is over? ______
An Essential Resource for Nonprofit Beginners Review by: Amy EisensteinWednesday, August 24, 2011 (273 days ago) CharityChannel Press has just released its newest book: You and Your Nonprofit: Practical Advice and Tips from the CharityChannel Professional Community.
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Do You Have a Winning Fundraising Team? Review by: Amy EisensteinWednesday, August 17, 2011 (280 days ago) Fundraising is a team sport. Whether you win, raising lots of money for your cause, or lose depends a lot on who's on your team and how you play together. ______
Four Super Easy Processes for Raising More Money Review by: Amy EisensteinThursday, August 11, 2011 (286 days ago) I’m currently working with two organizations that will each raise significantly more money once they improve the way their respective offices function. What can you do to improve the way your office functions? Here are four super easy processes that you can put into place right away.
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Attention Funders and Fundraisers: Capacity Building is Key Review by: Amy EisensteinThursday, August 04, 2011 (293 days ago) Think big. Think long term.That’s the message of today’s post.Are you changing the world (or your ______
How to Create a Development Plan that Catapults Your Fundraising Review by: Amy EisensteinTuesday, June 21, 2011 (337 days ago) The definition of insanity is doing the same thing over and over and expecting a different result. Are you doing anything differently this year to raise more money for your cause? The key is to actually have a development plan. Here are the most basic steps necessary to create your own development plan. These steps will get you moving in the right direction, but creating a highly effective development plan isn't easy. There are many details that can make or break your plan. ______
Fundraising Results: It’s Not the Economy, It’s You Review by: Amy EisensteinWednesday, June 15, 2011 (343 days ago) Do you think your fundraising results are terrible because of a poor economy? If so, think again. Many organizations are raising more money than ever before.
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