If you find yourself in the role of fundraiser for your organization, you could use a little good news: You have found the book you need to get started. That’s the first bit of encouragement. The second bit is this: You can do this!
Help! They Want Me to Fundraise! A Nonprofit Fundraising Manual for Beginners is for anyone new to fundraising. Perhaps you serve as a board member or other volunteer of a nonprofit that needs to raise money. Or maybe you’re employed as the new development director or even as the executive director. It’s even possible that you worked with another organization in the past that raised money but you weren’t the one in charge. Now someone has asked you to step up to the plate and you’re not sure what this is going to require—or even if your organization is ready.
Seasoned fundraising consultant Susan Black pours into this book the lessons of her twenty years of working in the nonprofit fundraising field. In a no-nonsense, economical style—complete with worksheets, tables, and illustrations—Susan mentors you in the most important things you need to know to get started in fundraising. More importantly, she helps you assess where your organization currently stands and identify what you need to do next to get on a path to fundraising success.
No matter your role in your nonprofit, Help! They Want Me to Fundraise! will provide you with the tools you need to feel confident in your ability to take a leadership role in fundraising.
This quick-start guide will help you:
- Motivate and mobilize your board and staff to fundraise
- Uncover the myths versus the realities of what it takes to succeed
- Analyze your nonprofit to determine the chances of fundraising success
- Lead nonprofit fundraising efforts, whether you’re a volunteer or a staff member
If you’re considering this book, it’s likely that you are a person in need of a plan. You may be thinking: “How can anyone expect me to do this?” Good fundraisers can be introverts or extroverts, technical people or artistic people, right brained or left brained. While your personality and your experience will have some impact on your ability to raise money, according to the Association of Fundraising Professionals, the following things are the most important characteristics of fundraisers:
- Ethics and integrity
- Ability to listen well
- Ability to tell a story
- Strong values and a desire to make a difference
- Dedication to and belief in the cause
This book talks about how to use those qualities to succeed. You’ll learn:
- The four building blocks of fundraising success
- The CEO’s role in fundraising
- How to manage a one-person shop
- How to launch a successful fundraising career
In this book you will find:
Chapter One: What Is Fundraising and Why Is It Important?
Chapter Two: The Four Building Blocks of Fundraising Success
Chapter Three: Building Block Two: Fundraising Goals and Plans
Chapter Four: Building Block Three: Primary Fundraising Vehicles
Chapter Five: Building Block Four: Communications and Community Relations
Chapter Six: The CEO as Chief Fundraiser
Chapter Seven: What to Do If It’s Just You: Managing the One-Person Shop
Chapter Eight: Avoiding Common Pitfalls in Your Fundraising Career
Susan Black, MA, CFRE
Susan Black, CFRE
, is the owner and principal consultant of Allene Professional Fundraising in Columbus, Ohio. As a fundraising consultant, Susan prides herself on utilizing proven fundraising techniques to provide a personalized approach to the fundraising needs of all kinds of nonprofit organizations.
Susan is the author of Help! They Want Me to Fundraise! A Nonprofit Fundraising Manual for Beginners, published by CharityChannel Press in 2014.
After earning a bachelor’s degree and a master’s degree in political science from Mary Baldwin College (Staunton, Virginia) and the University of Richmond (Virginia), respectively, Susan began her career in development as a prospect researcher at Marietta College (Marietta, Ohio). She gained additional experience as a development director at Easter Seals of Central and Southeast Ohio and the Epilepsy Foundation of Central Ohio before serving as vice president of advancement for five years at St. Vincent Family Centers in Columbus, Ohio.
Susan founded Allene Professional Fundraising in 2008 to bring her expertise to the wider nonprofit community and help struggling nonprofits identify strategies that will allow them to reach their potential.
She is an active member of the Association of Fundraising Professionals and the Kiwanis Club of Columbus. She first received her Certified Fund Raising Executive designation in 2006 and was recertified in 2009 and 2012. Susan can be reached through her website at http://www.allenefundraising.com.
You’ll know an In the Trenches book not just by its cover, but by the author’s fun, upbeat writing style. But don’t be fooled by its down-to-earth approach and ample use of sidebars. In the Trenches books are authoritative and cover what a beginner should know to get started and progress rapidly, and what a more experienced nonprofit-sector practitioner needs to move forward in the subject.
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