Members, be sure to log in. Not yet a Member (or need to renew?) Learn more.
Certain specific demographic cohorts flock to the annual swimsuit issue of Sports Illustrated each year, presumably to experience nature and the environment up close.
Some of our friends at Nature Conservancy were intrigued with the demographics of these readers, clearly holding the prospect of adding to NC constituency and donors, so they entered into a three-pronged sponsorship of this year’s swimsuit edition with the magazine and a high-end luxury website.
Unfortunately, the deal blew up in their faces....
Nonprofit organizations frequently tell me they need more public relations or plain old PR. Unfortunately, many do not fully understand what PR is or how it can help their organizations reach current supporters, attract new funders, and interest prospective donors.