Reaching the CharityChannel Professional Community
To Promote Your Products, Services, and Job Searches
Why CharityChannel?
CharityChannel is the online professional home of tens of thousands of in-the-trenches nonprofit-sector colleagues, a sizable portion of whom have been active on CharityChannel for more than a decade. Indeed, CharityChannel is the oldest and largest online professional 
community in the nonprofit sector, making it a “must” destination for results-oriented advertisers over the years (see Addendum).
CharityChannel began humbly in 1992 as a group of colleagues who wanted to create a professional-level online community where they could discuss the day-to-day real-world challenges of working for and on behalf of nonprofit organizations and educational institutions. Today, CharityChannel colleagues contribute and read articles, discuss their challenges and offer assistance to each other, teach and take online classes, attend conferences, and much more.
The CharityChannel professional community consists of:
-
Visitors and subscribers to the CharityChannel web site. (139,560 annually, as of 9/08)
-
Recipients of the What’s New at CharityChannel? weekly eNewsletter (76,415 circulation, 30,566 directly subscribed).
-
Registrants to CharityUniversity, CharityChannel’s distance learning project.
-
Members of any of the other web sites in the CharityChannel Framework™
True to its practitioner roots, the CharityChannel professional community is comprised of pr
actitioners working at all levels of nonprofit organizations and educational institutions, as well as consultants, attorneys, accountants and other professionals who serve nonprofits.
Advertising Opportunities - Overview
Based on over 16 years of experience and strong communication with our advertisers, we have developed an advertising program that is both simple and effective: Ads are displayed on hundreds of pages of the CharityChannel site, and each week they are pushed out to the professional community as part of the weekly eNewsletter What’s New at CharityChannel? This one-two punch is designed to reach the entire CharityChannel professional community, as well as to reinforce the advertising message over time. Maximum reach, and constant reinforcement – a powerful combination.
Keeping it Simple
We have a passion for keeping things simple. So we offer one package – the one that works best, based on years of experimenting and careful tracking. Here it is:
|
3-Month Campaign
|
6-Month Campaign
|
12-Month Campaign
|
|
$2,397
($799/mo.)
|
$4,194
($699/mo.)
|
$7,188
($599/mo.)
|
|
All campaign options include both web site and eNewsletter ads, including
-
Inclusion of your ad in the weekly eNewsletter What’s New at CharityChannel? This pushes your ad out to tens of thousands of CharityChannel colleagues each week, along with a link back to your web site or, at your option, a page on the CharityChannel site where you provide additional information on your services or products.
-
Placement of your ad on all pages of CharityChannel that carry advertising. Ads rotate in, with the system tracking each individual CharityChannel colleague as he/she navigates the site. This ensures that your ad is viewed even if a visitor “parks” on just one page for an extended period, or navigates throughout the site.
-
Tracking reports, including acquisition reports, for web banner ads on request.
PLUS:
The 3-month campaign includes a one-year individual membership in CharityChannel.
The 6-month campaign option includes:
The 12-month Campaign includes the following additional benefits:
-
Highest rotational weight for your website advertising, giving your ad campaign greatest possible exposure.
-
A one-year Group Membership in CharityChannel of up to 50 colleagues.
Three-month campaigns are payable in advance. Six-month and 12-month campaigns require initial payment of three months in advance, then are payable monthly via invoice beginning the fourth month.
|
Graphical Ad Formats
2008
-
Web graphical images in either jpg or gif file format, at 72 dpi, 200 x 175 pixels. Gif files may be dynamic gif.
-
eNewsletter graphical images in either jpg or gif format, at 72 dpi, 175 x 400 pixels. No dynamic gif.
2009
-
Web graphical images in either jpg or gif file format, at 72 dpi, 200 x 175 pixels. Gif files may be dynamic gif.
-
eNewsletter graphical images in either jpg or gif format, at 72 dpi, 120 x 240 pixels. No dynamic gif.
You may provide your graphic files in the indicated file format (jpg or gif), or, if you prefer, in an Adobe Acrobat pdf file format.
Questions?
Give us a call at +1 949 589-5938 Monday through Friday, 6 a.m. Pacific to 4 p.m. Pacific. We’re happy to answer your questions and give you the full benefit of our 16+ years of experience in working closely with advertisers.