Branding for Nonprofits: Developing Identity with Integrity
Friday, March 28, 2008
by Ami Neiberger-Miller, APR
Branding may be a buzzword flung about in nonprofit board rooms, but many fail to realize that it goes far deeper than a snazzy logo or lockstep devotion to a style guide. Rather, a brand is a living and breathing expression of an organization’s mission, identity, and heart.
If this all sounds like mumbo-jumbo to you, don’t worry, because in Branding for Nonprofits: Developing Identity with Integrity (2006, New York: Allworth Press), DK Holland provides a practical how-to guide with real world nonprofit and corporate examples for busy nonprofit professionals....
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