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http://charitychannel.com/cc/sherry-truhlar
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Posts:
Rank: New to Forums
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Last Activity: 4/25/2011
Member Since: 4/20/2011
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About Me
I'm a former corporate marketing manager and event planner who took some vacation time to attend auctioneer school. At the time, it just sounded like fun ... but my week's vacation launched a new career.
In 2005 I founded Red Apple Auctions. We help auction chairpersons plan profitable benefit auction galas for their school or non-profit
Sure, we provide onsite auctioneers.
But we really shine because of our free and paid education to get auction organizers up-to-speed FAST
We offer fundraising auction workshops ... tele-trainings ... webinars ... and many - do it yourself - products to teach everything from procurement or volunteer management to auction processes, like registration and check-out.
I'm based in the Washington, D.C. area, though our crew travels nationally.
If you're wondering where to begin when planning your charity auction, I encourage that you start with a FREE resource -- our meaty Auction Item Guide.
The Guide is stuffed with 100+ of the best-selling items I've sold -- that's real-world items selling for *above* their value. It's a great resource for your procurement kick-off meeting.
Sign-up to get the Guide at http://www.RedAppleAuctions.com
September 23-
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 She got so frustrated with item procurement… An auction chair recently email me. She wasn’t happy. She’d downloaded my free Auction Item Guide. After she’d taken a peek at the auction items, she was stunned at what other charities had procured. “How do people even get these things?” she implored.
about 8 months ago Read Read More An auction chair recently email me. She wasn’t happy. She’d downloaded my free Auction Item Guide. After she’d taken a peek at the auction items, she was stunned at what other charities had procured. “How do people even get these things?” she implored. I could sense all this exasperation in her email. +++++In a hurry? Join me at this<a href=" [...]" class="more-link"><span><i>« </i>Continue Reading<i> »</i></span></a>
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September 18-
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Hit by United Way’s $50,000 rule? Run a benefit auction. The Washington Post recently reported that “D.C. area’s United Way tightens requirements for charity funding.” You can read the article yourself, but the crux of the message is that nearly 200 smaller
about 8 months ago Read Read More The Washington Post recently reported that “D.C. area’s United Way tightens requirements for charity funding.” You can read the article yourself, but the crux of the message is that nearly 200 smaller charities are at risk for losing funding from the United Way of the National Capital Area because the United Way is changing how groups<a href=" [...]" class="more-link"><span><i>« </i>Continue Reading<i> »</i></span></a>
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September 12-
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Where to get auction donations and goody bag ideas? Try HARO. I’m soon offering a no-cost call on auction procurement for live auctions, silent auctions, raffles, and goody bags.  As a prelude to that call, here’s a more unusual acquisitions tool most peopl
about 9 months ago Read Read More I’m soon offering a no-cost call on auction procurement for live auctions, silent auctions, raffles, and goody bags. As a prelude to that call, here’s a more unusual acquisitions tool most people don’t even know exists. HARO. It stands for Help A Reporter Out. It started out as a simple, free listserve reporters would use to let subscribers know<a href=" [...]" class="more-link"><span><i>« </i>Continue Reading<i> »</i></span></a>
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September 03-
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School auctions ideas: Use Pinterest to build interest Pinterest is a social media site based on sharing photos. The tool’s demographic data indicates that Moms LOVE Pinterest. Perhaps because it’s easy to post content onto the site and let a snapshot tell the story.
about 9 months ago Read Read More Pinterest is a social media site based on sharing photos. The tool’s demographic data indicates that Moms LOVE Pinterest. Perhaps because it’s easy to post content onto the site and let a snapshot tell the story. It goes without mention that a lot of Moms also plan galas, and many actively seek new school auctions ideas. So<a href=" [...]" class="more-link"><span><i>« </i>Continue Reading<i> »</i></span></a>
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September 02-
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How to talk like an auctioneer – free training Do you know the question I’m most often asked?  You might think it’s a question about the benefit auction … like, “How many items should go into our live auction,” or, “Should we wait until desse
about 9 months ago Read Read More Do you know the question I’m most often asked? You might think it’s a question about the benefit auction … like, “How many items should go into our live auction,” or, “Should we wait until dessert to start the live auction?” But it’s none of those types of questions. Instead, I’m asked this: “Sherry, how did you<a href=" [...]" class="more-link"><span><i>« </i>Continue Reading<i> »</i></span></a>
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August 29-
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PODCAST: A magic color for your silent auction table that draws in the bidders Having watched auction guest behavior at hundreds of benefit auctions, I can say with conviction that this color works like magic, drawing bidders in to have a closer look. Learn more about this myste
about 9 months ago Read Read More Having watched auction guest behavior at hundreds of benefit auctions, I can say with conviction that this color works like magic, drawing bidders in to have a closer look. Learn more about this mysterious hue in this week’s podcast. Listen to the podcast below.
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August 26-
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What NOT to do when the auction winner doesn’t pay At a school auction a few years ago, a woman in the back enthusiastically bid in the live auction. She enjoyed it a little too much.
After buying the trip to Hawaii, her husband let her have it — verb
about 9 months ago Read Read More At a school auction a few years ago, a woman in the back enthusiastically bid in the live auction. She enjoyed it a little too much. After buying the trip to Hawaii, her husband let her have it — verbally. In tears she told my auction team member that she couldn’t buy it. “Ma’am,” my team member gently<a href=" [...]" class="more-link"><span><i>« </i>Continue Reading<i> »</i></span></a> | | |
August 21-
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Nashville benefit auctioneer for a day, uncensored comments, & my 100% guarantee If you’re seeking benefit auction ideas, this is a no-brainer event to attend. For those of you living in the Nashville area, I invite you to meet me at Maggiano’s on Thursday, September 13.  It’
about 9 months ago Read Read More If you’re seeking benefit auction ideas, this is a no-brainer event to attend. For those of you living in the Nashville area, I invite you to meet me at Maggiano’s on Thursday, September 13. It’s like a country-western fairy tale for me … I’m becoming a Nashville benefit auctioneer for one day. I’m coming<a href=" [...]" class="more-link"><span><i>« </i>Continue Reading<i> »</i></span></a>
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August 20-
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Setting Seth Godin straight on the subject of charity auctions I stumbled across a May 2008 post from Seth Godin called Marketing the Charity Auction.  (It’s short. You might want to read it first.) In the article, Godin writes that an auction fundraiser “ne
about 9 months ago Read Read More I stumbled across a May 2008 post from Seth Godin called Marketing the Charity Auction. (It’s short. You might want to read it first.) In the article, Godin writes that an auction fundraiser “never leads to a wildly successful auction, because the story that’s told is too small.” He suggests that the nature of an auction is<a href=" [...]" class="more-link"><span><i>« </i>Continue Reading<i> »</i></span></a>
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August 12-
August 08-
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Sherry takes 1st runner up in Virginia State Champion Auctioneer contest It’s been three years since I last competed in the Virginia Auctioneers Association (VAA) State Champion Auctioneer contest. In 2009 I took 3rd place (2nd runner-up, as they say).  You can see photos from that event here. Since then, I’d not entered the contest.
about 10 months ago Read Read More It’s been three years since I last competed in the Virginia Auctioneers Association (VAA) State Champion Auctioneer contest. In 2009 I took 3rd place (2nd runner-up, as they say). You can see photos from that event here. Since then, I’d not entered the contest. In part, I’ve been busy growing my business. But another reason was that I hated the<a href=" [...]" class="more-link"><span><i>« </i>Continue Reading<i> »</i></span></a>
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August 05-
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Salmon or pork turd: Which would you eat? I’m laughing as I type this.  Twice I’ve gone into a fit of giggles as I imported this photo into the blog.  Childish humor, I guess. Those of you seeking some deep, dark benefit auction sec
about 10 months ago Read Read More I’m laughing as I type this. Twice I’ve gone into a fit of giggles as I imported this photo into the blog. Childish humor, I guess. Those of you seeking some deep, dark benefit auction secrets are about to hear one. Proofread! That’s right. Proofread. Have a good writer in your nonprofit or school do a once-over on<a href=" [...]" class="more-link"><span><i>« </i>Continue Reading<i> »</i></span></a>
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July 30-
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Online calendar of events where you can post your charity auction Looking for free publicity in any shape and form?  Here are five places online you can list your benefit auction so roaming eyeballs can find it.
CharityHappenings.org
This is an easy-to-use site
about 10 months ago Read Read More Looking for free publicity in any shape and form? Here are five places online you can list your benefit auction so roaming eyeballs can find it. CharityHappenings.org This is an easy-to-use site. I like that it’s searchable by activity or by cause. For instance some of the categories are “cocktails,” “dancing,” “gala,” and your choice of cause could<a href=" [...]" class="more-link"><span><i>« </i>Continue Reading<i> »</i></span></a> | | |
July 29-
July 22-
July 10-
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Launching a family reunion auction This lighthearted post was written in 2009 for readers of my e-zine, Benefit Auction Ideas. Subscribe here.
Every two years, I am under contract to conduct an auction in a tiny rural Kansas town.
It’s
about 11 months ago Read Read More This lighthearted post was written in 2009 for readers of my e-zine, Benefit Auction Ideas. Subscribe here. Every two years, I am under contract to conduct an auction in a tiny rural Kansas town. It’s terribly unorganized – by far, the worst I conduct. The items have values ranging from $3 to ~$55, no items are marketed in<a href=" [...]" class="more-link"><span><i>« </i>Continue Reading<i> »</i></span></a> | | |
June 11-
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April 26-
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April 01-
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Should you print auction item values in your catalog? A common debate of nonprofit auction committees is whether they should print item values in the auction catalog. Here's some guidance.
a year ago Read Read More A common debate of nonprofit auction committees is whether they should print item values in the auction catalog. Here's some guidance.
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March 25-
March 18-
March 11-
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VIDEO: Using Sticky Note Marketing in your Silent Auction Your onsite silent auction marketing should include "sticky note marketing" in order to fan the flames of bidder desire. Oh la la!
a year ago Read Read More Your onsite silent auction marketing should include "sticky note marketing" in order to fan the flames of bidder desire. Oh la la!
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March 04-
February 26-
February 20-
February 19-
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One DISadvantage of a large crowd at your nonprofit auction Just because your nonprofit auctioneer knows how to manage 250 people doesn't mean he or she is ready to oversee your other gala of 1,000.
a year ago Read Read More Just because your nonprofit auctioneer knows how to manage 250 people doesn't mean he or she is ready to oversee your other gala of 1,000.
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February 12-
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December 28-
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November 29-
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VIDEO: Where to get charity auction items Where do you get items for your charity auction? Most people ask for donations. But there are two other ways: consignors or renting an acquisitions database.
a year ago Read Read More Where do you get items for your charity auction? Most people ask for donations. But there are two other ways: consignors or renting an acquisitions database.
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Name
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First Name:
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Sherry
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Name
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Last Name:
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Truhlar
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Title
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President
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Organization
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Red Apple Auctions
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Address
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State or Region:
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Virginia
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Contact Info
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Telephone:
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888-474-0838
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Website:
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www.RedAppleAuctions.com
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About Me
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Profile Picture:
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Biography:
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I'm a former corporate marketing manager and event planner who took some vacation time to attend auctioneer school. At the time, it just sounded like fun ... but my week's vacation launched a new career.
In 2005 I founded Red Apple Auctions. We help auction chairpersons plan profitable benefit auction galas for their school or non-profit
Sure, we provide onsite auctioneers.
But we really shine because of our free and paid education to get auction organizers up-to-speed FAST
We offer fundraising auction workshops ... tele-trainings ... webinars ... and many - do it yourself - products to teach everything from procurement or volunteer management to auction processes, like registration and check-out.
I'm based in the Washington, D.C. area, though our crew travels nationally.
If you're wondering where to begin when planning your charity auction, I encourage that you start with a FREE resource -- our meaty Auction Item Guide.
The Guide is stuffed with 100+ of the best-selling items I've sold -- that's real-world items selling for *above* their value. It's a great resource for your procurement kick-off meeting.
Sign-up to get the Guide at http://www.RedAppleAuctions.com
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Twitter:
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www.Twitter.com/AuctionExpert
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Facebook:
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www.Facebook.com/RedAppleAuctions
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About Me
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LinkedIn:
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http://www.linkedin.com/in/sherrytruhlar
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